Unlock Your Way with STK

In a world obsessed with the hustle, Suzanne Taylor-King and Cara Jean Wilson shatter the illusion of the 9-to-5 grind in a riveting episode of "Unlock Your Way with STK." Suzanne, a former life and health coach turned business maven, joins forces with the effervescent Cara Jean Wilson to delve into the heart of work-life alignment, entrepreneurship, and the power of saying no. From spit-take laughter to profound truth bombs, this episode is a rollercoaster of revelations. Suzanne brings her sharp wit and business acumen to the table, discussing the pitfalls of multitasking in the online space and the importance of focus for entrepreneurs. Cara, with her infectious energy and no-nonsense approach, tackles the fallacy of work-life balance, advocating for alignment over balance and sharing her unique perspective on leadership development. Suzanne and Cara Jean don't just talk the talk; they walk it—literally. They share their love for walk-and-talk sessions, emphasizing the importance of physical movement in fostering creativity and problem-solving. The conversation takes a turn towards the practical as they discuss the art of making offers, the significance of caring in sales calls, and the power of building a supportive community. This episode is not just a podcast; it's a masterclass in redefining success on your own terms. Tune in to "Unlock Your Way with STK" and join Suzanne Taylor-King and Cara Jean Wilson as they guide you through the labyrinth of modern entrepreneurship with humor, heart, and hard-earned wisdom.

Suzanne Taylor-King sits down with Pablo Gonzalez, CEO of Be the Stage and Co-founder of Category Thinkers, for a fascinating discussion on entrepreneurship, influence, and the power of community. Pablo shares his transition from a production capacity style company to a customer intimacy model, focusing on going deep with a handful of clients. He talks about the joy he finds in being a fractional chief evangelist and content strategist, pioneering community building in different sectors. His insights into the importance of relationships as the atomic unit of community are thought-provoking and valuable. Suzanne, with her knack for insightful questions, probes deeper into Pablo's approach to community building. She highlights the importance of high-touch and heartfelt service, a sentiment echoed by Pablo. Their discussion about the difference between a community and a paid membership, and the importance of making the 'what's in it for me' obvious to community members, is a must-listen for entrepreneurs and business leaders. This episode is not just a conversation; it's a masterclass in community building and customer intimacy. It's about the power of relationships and the impact of making people feel valued. It's about the journey to self-worth and the courage to make radical changes for greater success. Tune in to "Unlock Your Way with STK" and let Suzanne and Pablo guide you on your journey to unlocking the power of community in your business.

In this engaging episode, host Suzanne Taylor-King has an insightful discussion with community builder Yurii Lazaruk about the power of authentic human connection. Suzanne shares how she aims to connect on a real level in her online interactions rather than using stiff, robotic communication. Yurii explains his perspective that quality relationships matter more than vanity metrics, relating an experiment where deeper personal posts led to more meaningful conversations despite fewer likes. He advocates for "friendworking" over networking and stresses the value of vulnerability, openness, and truthfulness in building trust. Suzanne and Yurii explore the difference real conversations can make compared to brief social media interactions. Yurii recounts surprising reactions when calling people rather than merely tagging - showing how a personal touch creates stronger bonds. They discuss how voice messages convey more meaning through tone and emotion. As a community consultant, Yurii elaborates on how he rapidly empowers businesses to grow their organic communities by sharing knowledge, not prolonging dependence. Suzanne praises this ethos of getting clients results quickly and then setting them up for self-sufficiency. With insightful observations about human behavior and connections, Yurii and Suzanne deliver an uplifting dose of motivation to nurture authentic relationships - online or off. Tune in for an energizing discussion about the power of genuine personal interactions.

In this powerhouse conversation, host Suzanne Taylor-King digs deep with returning guest Ethan Beute about building sincere relationships in business. Ethan shares his perspective as Chief Evangelist for real estate software company Follow Up Boss, explaining how clearly aligning company mission and values with employees facilitates authentic advocacy. Suzanne contributes her own experiences creating memorable client relationships in the dental and coaching fields that drive ongoing referrals and revenue. She stresses the importance of truly personal one-on-one connections, asking "Who am I being in this situation?" to foster interactions that inspire clients to rave about her to others. Together, Suzanne and Ethan unpack the elements that make relationships valuable and impossible to scale (yet critical for scaling your business), with Ethan emphasizing that emotion drives both memory and motivation. He observes "the bar is low for making someone feel you care about them" in our increasingly impersonal digital age. Tune in for an insightful look at standing out by doubling down on sincere personal service.

In this empowering coaching episode, host Suzanne Taylor-King has an insightful conversation with self-development coach Jeff Sera. Suzanne guides Jeff to clearly articulate the core problems he helps clients solve, such as feeling stuck in victim mode, negative self-talk, and poor communication. Suzanne shares brilliant marketing strategies to attract Jeff's ideal clients, advising him to send a "who do you know" email to referral partners outlining the client profiles he works best with. She stresses the importance of targeting networking groups that understand his holistic framework. Additionally, Suzanne recommends research tactics for Jeff to uncover common pain points and questions in his niche, so he can position himself as the expert with the missing solutions. Her vast business experience shines as she pushes Jeff to create a solid path from all his social platforms to convert visitors into email subscribers by offering free video trainings. If you feel overwhelmed, lack self-confidence, or want to improve your personal or professional relationships, this episode will leave you feeling empowered and equipped with actionable steps courtesy of Suzanne's masterful coaching.

In this fascinating episode of Unlock Your Way, host Suzanne Taylor-King interviews Todd Cherches, an executive coach and author of Visual Leadership. Suzanne sets the stage by sharing how she's been a longtime fan of Todd's work in visual thinking and leadership. The conversation then dives into Todd's origin story of discovering visual communication while working overseas, which led him to develop his signature Visual Leadership approach. He explains his framework of four ways to think and communicate more visually, including pictures/imagery, mental models/frameworks, metaphor/analogy, and storytelling. Suzanne artfully guides the discussion to explore real-world applications of Visual Leadership, such as improving company culture, team dynamics, public speaking, and vision casting. She asks thoughtful questions to uncover potential resistance to adopting more visual methods and how leaders can overcome that. Later in the show, Suzanne spotlights Todd's "passion and skills matrix" model for achieving fulfillment and avoiding burnout. They have an insightful dialogue about the nuances of that framework and how to cycle between the different boxes over time. Towards the end, Suzanne inquires about Todd's successful LinkedIn strategy and personal leadership philosophy of "be genuine, be generous, be grateful, and be gracious." She closes by providing Todd's website and resources for the audience to continue learning from him.

In this lively episode, host Suzanne Taylor-King interviews branding expert Bill Kenney, author of "Conquer Your Rebrand." Bill explains his step-by-step branding methodology from his book, emphasizing how critical it is for messaging and positioning to be unique. Suzanne and Bill explore best practices around unveiling a fresh brand - whether to gradually "drip out" changes versus having a big reveal. Bill stresses the importance of securing internal leadership buy-in and aligning branding with culture. As he states, "If the founder is not going to be behind it...you're really trying to get everybody dug into it and I don't think you'll get it if you don't do that." Bill also spotlights how an intentional rebrand can galvanize teams, noting "We all know what we're doing now...That's serious momentum for the organization." Suzanne agrees that brands shape company culture and boost employee advocacy. Listen to Bill impart more of his 14 years of branding wisdom. Discover why he and Suzanne urge brands not to simply mimic competitors but to determine what makes them special. Check out this episode and apply what you learn to your own powerful rebranding.

In this engaging episode, host Suzanne Taylor-King sits down with marketing strategist Andrew Deutsch for an enlightening conversation on business strategy. Suzanne sets the stage by highlighting Andrew's memorable personal brand and his knack for making authentic connections. The discussion then digs into the critical difference between tactics and overarching strategy. Andrew emphasizes the need to start with clear strategic goals before getting lost in tactics. He shares real examples of companies struggling without a defined strategy, leading to wasted marketing efforts. Suzanne relates this strategic mindset to her own experience. She made the common mistake early on of trying too many tactics at once instead of having a focused strategy. Andrew stresses that having the end goal in mind makes choosing the right tactics much easier. The conversation spans from the power of niche markets to lessons learned from bad bosses. Suzanne's curiosity and engagement elicit Andrew's wisdom and colorful stories. True to Suzanne's show format, the episode wraps up with a book recommendation from Andrew - a comedy read called The Encyclopedia of Hell. He proves to be just the type of multi-faceted guest that makes "Unlock Your Way with STK" a compelling listen.

In this episode, host Suzanne Taylor-King connects with Jason Webb to discuss building online communities and the power of giving value. Suzanne shares how she discovered Jason through social media outreach, feeling like she already knew him before they even met. She praises his successful Facebook group for Christian business owners and compares notes with him on using LinkedIn to attract ideal clients. Throughout their conversation, Suzanne offers thoughtful insights from her own experiences growing an online community and guiding clients. She asks Jason strategic questions to uncover the origins of his group, his use of technology, and his openness to collaborations that lift up the whole community. Tune in to gain valuable takeaways on welcoming new members, delivering true value beyond opt-ins, and adopting an abundance mindset when it comes to partnerships. Suzanne and Jason also touch on the power of having the right mentors and coaches on your journey.

Join host Suzanne Taylor-King as she interviews Bob Burg, co-author of The Go-Giver and Hall of Fame speaker. Suzanne shares how she has implemented Bob's principles in her own business, emphasizing giving value and building relationships. Bob explains the origin story behind writing The Go-Giver parable with John David Mann. He discusses the power of storytelling to connect emotionally and authentically with people. Suzanne relates this to her own experience in healthcare sales, where you must solve patients' problems rather than sell unneeded services. For skeptics, Bob clarifies that "giving" means providing immense value to others, which is the most financially profitable approach. He differentiates between manipulative selling versus persuasive selling focused on benefiting the customer. Suzanne and Bob explore the iconic "does it make money?" quote, with Bob emphasizing that money is an "echo of value." He recommends first validating market demand before investing in a product. Suzanne shares tips on pricing based on the transformation offered. They dive into influence, with Bob explaining the difference between push and pull. He stresses earning people's commitment versus mere compliance. Suzanne gives an example of powerfully influencing others by sharing her own emotional experience. Tune in for Bob's wisdom on living the Go-Giver way, the principles of value creation, and earning influence through service. Discover powerful insights you can apply to your business and life.