

Dyslexic Design Thinking
Gershoni Creative
Host and creative director Gil Gershoni explores the intersection of dyslexia and creativity with guests from a wide range of industries.
This season, you’ll hear from a rocket scientist, a political consultant, an ad executive, an expert in inclusive space design and the founder of a conference for neurodiversity in tech. All dyslexic. All making big moves throughout the world. You’ll also hear from nondyslexics like the authors of an influential book that’s reshaping the way we think about dyslexia.
This season, you’ll hear from a rocket scientist, a political consultant, an ad executive, an expert in inclusive space design and the founder of a conference for neurodiversity in tech. All dyslexic. All making big moves throughout the world. You’ll also hear from nondyslexics like the authors of an influential book that’s reshaping the way we think about dyslexia.
Episodes
Mentioned books

Apr 11, 2024 • 47min
Making Connections in Design and Education with Theresa Fitzgerald
Gil is joined by Theresa Fitzgerald, a mission-driven design leader, educator and designer. Theresa’s career as a creative director and design executive includes stops at Sesame Workshop, Nickelodeon and United Media. Hear her discuss how she connects to her maker spirit as a creative director, what it’s like being a reading tutor as a dyslexic and how the world’s most famous children’s TV program stays on-brand.
For more information:
Theresa Fitzgerald at Parsons School of Design, on Instagram and on LinkedIn.
Children’s Dyslexia Centers
Find out more about Dyslexic Design Thinking or drop us a line at dyslexia@gershoni.com.
Dyslexic Design Thinking is a production of Gershoni Creative, a full-service branding agency with offices in San Francisco and Dallas. For more information, visit gershoni.com.

Mar 7, 2024 • 45min
The Mystery and Majesty of Words
Gil is joined by award-winning novelist Sally Gardner. Sally talks about her early career as a set designer and what it was like writing from the perspective of a dyslexic protagonist. Stick around to hear Sally share her favorite word. (Surprise: It's five syllables!)In this week's episode:Sally Gardner's website, Instagram and Twitter.Sally's contribution to Dyslexic Dictionary, the exhibit executive produced by Gil that premiered in San Francisco in 2022Sally's appearance on The Bigger Picture With Amazing Dyslexics co-hosted by Gil, Kate Power and Kathy Iwanczak Forsyth from 2021Find out more about Dyslexic Design Thinking or drop us a line at dyslexia@gershoni.com.Dyslexic Design Thinking is a production of Gershoni Creative, a full-service branding agency with offices in San Francisco and Dallas. For more information, visit gershoni.com.

Feb 8, 2024 • 39min
The Importance of Being Able with Aaron Wolf
Gil is joined by director, actor and writer Aaron Wolf. Aaron talks about how growing up on movie sets inspired him to start his own production company, how his I Am Able Foundation is empowering a new generation of dyslexics and how graduating with honors from a top university surprised even him.
In this week's episode:
Aaron Wolf's Instagram, Twitter, TikTok
I Am Able Foundation
Howling Wolf Productions
The Hopeless Show with Aaron Wolf & Rohit Thawani
Find out more about Dyslexic Design Thinking or drop us a line at dyslexia@gershoni.com.
Dyslexic Design Thinking is a production of Gershoni Creative, a full-service branding agency with offices in San Francisco and Dallas. For more information, visit gershoni.com (https://gershoni.com/).

7 snips
Dec 7, 2023 • 46min
Beginner's Mind and the Entrepreneurial Spirit with David Taffet
David Taffet, a parallel entrepreneur, executive whisperer, and photographer, shares his insights on embracing open-mindedness and the transformative power of being diagnosed with dyslexia later in life. He discusses the concept of 'beginner's mind' and how it fuels innovative thinking and collaboration. David also unveils a unique germ-free waste management solution developed before the pandemic and reflects on the deep connections fostered through his photography. Ultimately, he highlights how dyslexia can be a powerful asset in both creativity and leadership.

Nov 2, 2023 • 43min
Building a Career in Science and Medicine with James Kinross
Gil is joined by James Kinross, a senior lecturer in colorectal surgery and consultant surgeon at Imperial College London. James talks about navigating med school as a dyslexic, the latest advances in robotic surgery and what the microbiome can teach us about preventing noncommunicable diseases. James’ new book, Dark Matter: The New Science of the Microbiome, is out now on Penguin Random House.
For more information:
James’ bio at Imperial College London
Follow James on Instagram, Twitter and LinkedIn
Order Dark Matter at Penguin Random House

Sep 7, 2023 • 42min
Moving the Arts Forward with Sara Fenske Bahat
Gil talks to Sara Fenske Bahat, the CEO of the Yerba Buena Center for the Arts in San Francisco and a 2022 Presidential Leadership Scholar. Sara shares how she leveraged her background in finance and economics to develop a one-of-a-kind MBA program and how her dyslexic mindset influenced her innovative approach to calendaring and note-taking.
For more information:
Follow Sara on Instagram, Twitter and LinkedIn.
Yerba Buena Center for the Arts
Presidential Leadership Scholars Program

Jul 19, 2023 • 30min
The Cinematographer's Eye with Jake Swantko
Award-winning director of photography Jake Swantko talks to Gil about his life behind the lens. Jake discusses the directors (all dyslexic!) who have influenced his career and shares how the dyslexic mindset became an asset to his work. He also offers tips for dyslexic cinematographers looking to break into the industry.
For more information:
Visit Jake's website
Follow Jake on Instagram
See a list of Jake's credits

Jun 15, 2023 • 41min
Flipping the Script on Acting with Lloyd Everitt
Actor Lloyd Everitt talks to Gil about a career that has taken him from playing Othello at Shakespeare’s Globe to a role in one of Britain’s longest-running dramatic series. Find out about Lloyd’s inventive approach to learning his lines and what advice he would give an aspiring actor with dyslexia.
For more information:
Follow Lloyd on Instagram
Follow Lloyd on Twitter

Apr 6, 2023 • 32min
A Fighter's Perspective on Dyslexia with Ruqsana Begum
Intercontinental flyweight champion boxer and author @ruqsanabegum_mt joins host Gil Gershoni on the new episode of Dyslexic Design Thinking. Ruqsana talks to Gil about the aspects of dyslexia that allowed her to become a world-champion fighter, the mantras that guide her life and what it meant to win Autobiography of the Year at the Sports Book Awards.
For more information:
Follow Ruqsana on Instagram
Watch In the Ring with Ruqsana on YouTube
Find Born Fighter by Ruqsana Begum on Amazon

Mar 2, 2023 • 42min
The Power of Dyslexic Creativity with Chris Arnold (Part Two)
Chris Arnold, founder of CONNECT2 and co-founder of Dyversity Lab, discusses growing up with dyslexia and the challenges and positive aspects of the condition. He talks about the importance of embracing unique abilities and providing support for individuals with dyslexia. He shares his experiences with ethics in the advertising industry and the process of writing a book on ethical marketing.


