Financial Advisor Marketing Podcast

In this discussion, Michael Kitces, the Chief Financial Planning Nerd at Kitces.com, reveals key insights from his recent marketing study for financial advisors. He shares how advisors can reduce client acquisition costs from up to $10,000 and avoid the 'anti-scale' trap that threatens profitability. Kitces emphasizes the 'Transfer of Trust' technique to expedite client onboarding and highlights proven marketing strategies backed by data. Valuable tips on leveraging personal strengths and the importance of storytelling in client relationships round out this must-listen conversation.

Most marketing advice is all about drawing people in. And for good reason: Your business can't exist without clients. But there's a problem with attraction marketing… If you attract the wrong people into your business, then you might create a business that pays you well but creates a life you despise. That's why repulsion marketing, the exact opposite of attraction marketing, is often a more powerful marketing strategy. Not only does it tend to be more profitable, but it also ensures that your clients are of the highest quality. That means they happily pay you more, don't think they're entitled to your time, and don't cause endless frustrations. In today's show, you'll discover a few simple ways to add repulsion marketing into your campaigns and create a more successful and fulfilling business as a result. Listen now. Show highlights include: Why attracting your ideal clients isn't nearly as profitable following this overlooked "Gold Prospector" method (0:53) This seemingly innocent thought has crippled more financial advice businesses than perhaps any other thought in human history (6:08) A bulletproof way to weed out entitled freebie seekers from the people who make great clients (7:02) The magic ingredient you need to actually build a business that lets you spend as much time as you want with your kids (15:31) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Financial advisors often struggle to sell ongoing advice, viewing it as a scam. This episode uncovers how to shift that perspective, revealing it as an honorable and effective practice. Key insights include the power of belief in sales, how to achieve psychological alignment with clients, and the necessity of adapting strategies as circumstances change. Plus, discover why charging more can reflect greater value, and how adopting a lawyer's mindset can triple your success.

One-time financial plans can be beneficial, helping potential clients test services before long-term commitments. Key insights include overcoming client hesitations by highlighting long-term value and addressing DIY mentalities. Advisors can boost conversions by empowering clients and mastering the art of selling delayed-payoff services. The importance of strategic pricing and positioning for future relationships is also discussed, revealing how to transform one-time clients into recurring revenue streams. Time to rethink that sales approach!

Dive into the world of content marketing secrets designed for financial advisors. Discover how a personal grip strength story can inspire significant business growth. Learn the art of creating high-performing lead magnets that attract ideal clients. Explore why most advisors miss the mark with their content and how critical the months of November to January are for success. Uncover effective time management tips that elevate your marketing strategy and allow for deeper client connections.

While nobody is perfect at client curation, nothing can improve the efficiency of your business, the quality of your service, and the wealth of your business more than figuring out how to "spot" the problem clients from the great clients. And you know what? It's easier to spot red flags than you might think especially when you know what to look for. Since I've had tens of thousands of conversations with financial advisors, I've picked up on a few of the most dangerous (and common) red flags that someone will be a terrible client. Best part? Avoiding these red flags (without even knowing what a green flag looks like) will put your business on track to have its best year in 2025. Listen now. Show highlights include: The insidious way bad clients make you worse at serving your best clients (2:51) If your prospect utters this sentence, run away as fast as you can (3:50) How intentionally downplaying the results you can help your clients achieve naturally attracts higher-quality clients (5:38) The "Positioning" secret behind my marketing philosophy that explains why my approach works better for advisors than any other strategy (12:34) 3 seemingly minor things that clients do that steal your time, wealth, and freedom (14:43) The single most dangerous "cocktail of red flags" mindset your clients can have (22:40) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

I've written my print newsletter for financial advisors since 2018. Since then, I've seen social media profiles, analytics, ad accounts, balance sheets, CRMs, and more of thousands of financial advisors. More: I've had more than 10,000 conversations with financial advisors about the behind-the-scenes stuff they don't share anywhere else about marketing and business. And you know what? From these tens of thousands of conversations, I've discovered that there are 7 key things that make the difference between the most successful financial advisors and the ones who stay stuck in the middle forever. Do you have all 7? Listen now to discover the 7 things successful financial advisors have in common. Show highlights include: The sneaky way obsessing over ROI can tank your marketing results (4:43) Why asking more questions in your personal life can unlock consistent growth in your business (even if your questions have nothing to do with business) (8:49) The #1 most effective thing I have ever seen for getting more clients and building a better business (9:38) How to hire the world's best "closer" for prospective clients without paying an extra penny for appointments set (10:42) Why developing a golf, tennis, or Jiu Jitsu hobby this year can make you the most successful advisor in your area by 2026 (13:39) My theory for why introverted financial advisors tend to be more successful than extroverted ones (16:25) Why your brain wants to sabotage your success—and how to stop it before it's too late (20:07) 3 of the most deadly defense mechanisms that will trick you into staying in your comfort zone instead of adding an extra 0 to your bank account (20:21) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter—and this is the LAST chance to get grandfathered into the $99/mo price because the price increases to $199/mo on January 1st 2025, no exceptions—I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

Discover the timeless wisdom found in classic business books that can guide financial advisors away from costly mistakes. The discussion highlights the importance of reading, even recommending the Bible for its valuable lessons. Learn why rapid client growth can be detrimental and unveil the secrets behind the investor mindset of successful CEOs. Dive into the influential texts that shaped the host's career, focusing on long-term thinking, the 80-20 rule, and personal growth strategies essential for thriving in the financial industry.

Earlier this week, I hit my garage when trying to avoid a pile of lumber in my driveway. And it got me thinking about how many financial advisors do the same thing: They avoid doing the hard stuff that sets them up for long-term success. But this effort to stay in your comfort zone increases your risk of humiliating failure down the road. But don't worry. In today's show, I reveal 3 hard things you should do today to set you up for long-term success. If you've been putting any one of these 3 things off for the future, let this be your wake-up call before it's too late. Listen now. Show highlights include: The insidious "second mistake" that happens when you avoid taking a risk that hurts your business more than the risky idea ever could (3:24) Why playing it safe in your financial advice business paves the way to a slow, but sure death (4:34) How to handle objections, establish credibility, and build a relationship with your audience by creating this one marketing asset (8:19) How to ethically "morph" your audience's mind to be more receptive to hiring you with the "Familiarity Principle" (10:29) The "just talk" LinkedIn strategy that can fill your calendar with high-quality prospects (15:46) Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT

There's no more powerful principle in the world of business, marketing, and sales than the 80/20 Principle. This principle lets you grow your business faster—with fewer customers and headaches and stress—than you ever thought possible. Not to mention, it makes every marketing asset you create and every sales call you hop on radically easier. So, what's the 80/20 Principle anyway? Well, to help you better understand the power of this principle, I invited the guy who brought the 80/20 Principle to the world of marketing and sales in Perry Marshall. There's not a single person on Earth more qualified to talk about this Principle, how to apply it to your business, and why it will be the single most important thing you do for your business. Listen now. Show highlights include: The single most deadly entrepreneurial mistake you're making that has your financial advising business knocking on heaven's door (2:11) How understanding the 80/20 principle prevents you from ever starving for clients for as long as you're in business (4:22) The "rack a shotgun" secret for repelling time vampires from your calendar (while also magnetizing your dream clients) (9:28) Why McDonald's business model isn't what you think (and how to apply this to your business) (13:59) The "espresso machine" principle to double or triple your business almost overnight (without even finding any new customers) (19:18) Why asking yourself this one question is the best way to become (and remain) a top 1% financial advisor (27:42) If you want to forever change your life, your business's growth, and the legacy you leave, buy Perry's book here: http://sell8020.com Since you listen to this podcast, I want to give you a gift: If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free. Subscribe to my email newsletter and get a free copy of 57 of my favorite financial advisor marketing ideas here: https://TheAdvisorCoach.com/57MT