

The MadTech Podcast
ExchangeWire
All your MadTech podcasts from ExchangeWire in one feed:
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
The MadTech Podcast: our weekly news wrap-up with a special guest
The MadTech Daily: your media and marketing news in minutes each morning
Podcast Specials: interviews with industry leaders on their specialist subjects
Episodes
Mentioned books

Dec 15, 2025 • 2min
MadTech Daily: YouTube TV to Launch Genre Plans; Pinterest to Buy tvScientific; Pinterest to Buy tvScientific; Meta Said to use Qwen in ‘Avocado’ Mode
In today’s MadTech Daily, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its ‘Avocado’ model.

Dec 12, 2025 • 32min
ExchangeWire on the Warner Bros Bidding Wars and the EU's Moves Against X & Google
In this episode of the MadTech podcast, ExchangeWire co-founder & advisor Ciaran O’Kane and head of content John Still join head of marketing Grainne Reid to look at pivotal changes across media consolidation and transatlantic policy tensions.
They discuss Paramount’s move to gazump Netflix’s acquisition of Warner Bros Discovery, US backlash against the EU’s fine on X, and the EU’s investigation into Google’s AI overviews.

Dec 12, 2025 • 2min
MadTech Daily: Disney & OpenAI Strike Deal; Google Tests AI Article Overviews on News Pages
In today’s MadTech Daily, we cover Disney and OpenAI striking a deal to bring characters to Sora, Google testing AI article overviews on certain Google News pages, as well as a look at Meta’s shift from open-source to revenue-driven AI.

Dec 11, 2025 • 2min
MadTech Daily: More Brits Use YouTube than Google Search; Tencent Drops Out of Paramount’s Warner Bros Bid; Cadent Acquires VuePlanner
In today’s MadTech Daily we look at newly released figures from Ofcom, Tencent dropping out of Paramount’s Warner Bros bid over US regulatory fears, and Cadent acquiring YouTube ad firm VuePlanner.

Dec 10, 2025 • 2min
MadTech Daily: Google Denies 2026 Ads Plan for Gemini; EU Probes Google’s AI Overviews; Uber Launches Ad Insights Platform
In today’s MadTech Daily, we cover Google denying a 2026 ads plan for Gemini, the EU probing Google’s AI search summaries, and Uber turning rider and delivery data into ad insights.

Dec 9, 2025 • 2min
MadTech Daily: Paramount to Gazump Netflix?! New Meta AI Content Deals; Barb Unveils the Data Hub; Open-Source AI Hits 30% of Global Usage
In today’s Digest, we cover Paramount’s late bid for Warner, Meta securing a series of AI content deals, and China’s open-source AI reaching 30% of global usage.

Dec 8, 2025 • 2min
MadTech Daily: Netflix to Acquire Warner Bros Discovery; X Hit with €120m EU Penalty; UK Eyes Tougher Laws for AI Chatbots
In today’s MadTech Daily, we discuss Netflix's acquisition of Warner Bros Discovery, X being hit with a €120m EU penalty, and the UK eyeing tougher laws for AI chatbots.

Dec 5, 2025 • 26min
T&P’s Shula Sinclair on Meta’s Scam Ads, AI-Driven Retail Growth, and Older Influencer Audiences
In this episode of the MadTech Podcast, Shula Sinclair, chief strategy officer at T&P, joins ExchangeWire editor Aimee Newell Tarín and head of content John Still to discuss the latest surrounding Meta’s fraudulent ads, AI sending traffic and conversions soaring for retailers, and the influencer landscape.
They look at a complaint launched by Swedish publishers against Meta, how AI is reshaping consumer habits, and influencer content’s increasing popularity with older viewers.

Dec 5, 2025 • 2min
MadTech Daily: Global Ad Spend to Hit $1tn in 2026; WPP Demoted from FTSE 100
In today’s MadTech Daily, we look at global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta’s AI use in WhatsApp.

Dec 4, 2025 • 2min
MadTech Daily: AI Race Intensifies as Anthropic Eyes IPO; Google Tests AI Overviews Merged with AI Mode; Eventbrite Acquired by Bending Spoons
On today’s MadTech Daily, we cover Anthropic hiring IPO counsel in its race against OpenAI, Mistral unveiling new AI models, as well as Sam Altaman declaring ‘code red’. We also discuss Google testing AI overviews blended with AI mode, and Eventbrite being acquired by Bending Spoons.


