Stop The Scroll with Brianna Doe

In this episode, host Brianna Doe interviews TikTok creator Hanna Goefft, better known as Hanna Gets Hired. Hanna shares her journey into content creation, building her personal brand, and partnering with brands. Listeners can expect to learn tips for overcoming fears around putting yourself out there online, best practices for working with brands as an influencer, and advice for building your own personal brand.==============================================================================Best Moments:(02:09) Overcoming the fear and intimidation of creating video content, building confidence through repeated action, and dealing with negativity/criticism(09:47) The creative process behind Hanna's content creation and how it has evolved over time(12:51) Advice for creators wanting to try short-form video content like dealing with the mindset challenges and exposure therapy(17:46) What Hanna looks for when partnering with brands — providing value to her audience, campaign structure, brand goals, creative freedom, budget(32:12) The importance of personal branding and putting yourself out there through content creation=================================================================From Me, Bri:If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of Stop the Scroll, host Brianna Doe interviews Alex Boyd, co-founder of Aware, a LinkedIn analytics and engagement platform. They discuss strategies for building thought leadership on LinkedIn, using creator marketing for demand generation (this idea was really cool), and tips on growing YOUR personal brand and company brand.================================================================Best Moments:(06:17) How Alex built his personal brand on LinkedIn over 5+ years by sharing his knowledge and experiences(08:53) Advice for getting senior executives to buy into thought leadership on LinkedIn(14:02) Using LinkedIn ads to supplement organic thought leadership content(20:55) Transitioning from "influencer marketing" to "creator marketing"(23:00) Aware's creator marketing program structure - no fixed fees, 30% lifetime revenue share================================================================Guest Bio:Alex Boyd is the co-founder of Aware, a LinkedIn analytics and engagement platform used by over 1000 brands. He has grown and sold agencies previously and is now focused on angel investing.Interested in using Aware? Here's my affiliate link!

In this episode of Stop the Scroll podcast, host Brianna Doe discusses a recent influencer marketing event she spoke at hosted by Sprout Social called "Under the Brandfluence". She breaks down what made this event successful from the intentional speaker lineup to promotion strategies to how Sprout Social worked with speakers like herself. Listeners can expect to learn best practices for hosting their own influencer events.Best Moments:(01:04) Sprout Social's influencer marketing event "Under the Brandfluence" and if the event was worth it(02:50) How Sprout Social promoted the event alongside creators, not just speakers(03:57) How they gave speakers great audience demographics & interests + the freedom to create a great session (06:24) Allowing speakers to mention other tools, not just Sprout Social(07:10) Made it easy for the speakers to create content AND co-promote the event

In this episode of "Stop the Scroll", host Brianna Doe digs into the importance of diversity and representation in YOUR influencer marketing campaigns. She provides data showing the demand for diversity among consumers and the benefits diverse campaigns can have. Brianna then offers actionable tips for marketers looking to improve diversity in their influencer programs.=================================================================Best Moments:(01:57) Data shows an increasing percentage of influencer marketing deals going to racial minorities, yet there is still a significant racial pay gap(02:32) 62% of consumers want influencers to represent diverse backgrounds, but only 22% of top influencers are BIPOC(03:26) Incorporating diversity is good business — drives purchasing decisions, brand loyalty, higher ROI(05:46) Don't launch campaigns aimed at minority groups without first engaging THEM in dialogue, and how Bumble learned about this firsthand(06:31) Prioritize diversity in influencer search criteria and partner with agencies focused on diversity(07:32) Practice equitable compensation and give them creative freedom

Obaid Durrani, an innovative B2B marketer with a proven track record of transforming marketing teams, shares his insights into influencer marketing and content creation. He unveils his eight-part 'Easy Mode' framework designed to help B2B companies develop their own media engines. The conversation touches on activating internal creators beyond marketing, the value of vanity metrics as feedback, and the importance of fostering a content-driven culture. Obaid emphasizes adaptability and collaboration in navigating today's challenging marketing landscape.

Katie Penner, Head of Sender Relations at Sendoso, shares her insights on building impactful influencer marketing programs. She discusses the shift from vanity metrics to generating revenue and pipeline. Katie emphasizes the importance of choosing influencers who align with brand values and fostering authentic relationships. The conversation highlights strategies for maximizing ROI and the need for trust and transparency in B2B collaborations. A real-world success story exemplifies effective influencer partnerships in action.

Justin Levy, Head of Social Media Influencer Marketing at ZoomInfo, shares his expertise on building effective influencer partnerships. He emphasizes the importance of nurturing authentic relationships over quick sales, and how aligning with the right influencers can enhance campaign success. Levy discusses various tiers of influencers, creative low-budget campaign strategies, and the necessity of leadership support for influencer programs. He highlights innovative marketing examples, showcasing that even small initiatives can create significant buzz.

In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.=================================================================Best Moments:(02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B (05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge(09:59) The differences between influencer marketing and creator marketing(13:04) Why some influencer campaigns succeed while others flop, even with similar metrics(17:30) The importance of relationship building between brands and creators(22:25) Ensuring women creators are paid fairly compared to men=================================================================Guest Bio:Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups.=================================================================From Me, Bri:If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

In this episode of "Stop the Scroll", host Brianna Doe shares tips for influencers on how to effectively partner with B2B brands. You will learn key strategies for consistent content creation, building engagement, establishing a unique point of view, growing a quality audience, and making yourself accessible to potential brand partners.=================================================================Best Moments:(00:24) Influencers need to commit to consistent content creation and posting cadence(01:37) Engagement goes beyond vanity metrics — you need to spark genuine conversations and community that others can join in on(02:27) Establish a clear perspective and point of view in your content that is both TRUE and UNIQUE(03:13) Follower count isn't everything; build a CREDIBLE NICHE AUDIENCE(03:30) Make sure brands can easily contact you about partnerships=================================================================From Me, Bri:If this podcast is influencing the way you think about marketing campaigns and influencer marketing, PLEASE go rate and review Stop The Scroll.This helps us bring on even better guests, land sponsors that help us to upgrade the podcast, and CLIMB THE CHARTS!

Dive into the nuances of B2B influencer marketing, where trust and community are essential for growth. Discover the key differences compared to B2C collaborations. Learn how to craft an impactful media kit, including must-have sections like your bio, content pillars, and audience demographics. The importance of showcasing recent brand partnerships and how to strategically present your rates also comes into play. These insights are vital for any content creator looking to elevate their brand collaborations.