Stop The Scroll with Brianna Doe

In this episode of Stop the Scroll, host Brianna Doe interviews Kwame Appiah, head of influencer engagement and events at Later, and former contestant on the reality show Love is Blind. They discuss the realities of content creation, brand partnerships, and the importance of personal connections in influencer marketing.=========================================Best Moments:(01:45) Kwame's role at Later and creator-focused events(04:07) Kwame's experience as a content creator(05:34) The challenges and misconceptions about content creation(07:38) Kwame's approach to brand partnerships and sponsorships(09:03) Kwame's favorite brand partnerships(14:28) The importance of creative freedom in partnerships(15:31) Kwame's thoughts on gifting campaigns(22:36) Later Creator Club and its purpose(28:11) Advice for brands and creators in influencer marketing(31:28) Rapid-fire questions in the "Off the Record" segment=========================================Guest Bio:Kwame Appiah is the head of influencer engagement and events at Later, a leading influencer marketing solutions company. Known for his appearance on the popular Netflix show Love is Blind, Kwame brings a unique perspective to his role as both a content creator and marketing professional. He focuses on fostering deeper connections between brands and creators, hosting podcasts for Later, and organizing events like the Later Creator Club to facilitate meaningful interactions in the influencer marketing space.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Jayde Powell, a content creator and marketer, about her experiences in influencer marketing, social media strategies, and the creator economy. They discuss the nuances between creators and influencers, pricing strategies, and the untapped potential of LinkedIn as a platform for creators.=========================================Best Moments:(01:38) Favorite social media platforms for creators and marketers(03:01) Definition of creators vs. influencers(05:56) Pricing strategies for content creators(09:01) Approaches to determining budgets for creator partnerships(13:43) Importance of transparent communication in brand partnerships(16:36) Favorite brand partnerships and challenges faced(22:05) Advice for creators working with marketers(26:00) Discussion on why social media marketing is undervalued(28:46) Dream brand partnership as a creator(30:16) Excitement about LinkedIn's potential in the creator economy=========================================Guest Bio:Jayde Powell is a content creator, marketer, and the founder and head of creative at MDash Doe, a content and creative development agency. She hosts Creator Tea Talk, a LinkedIn audio series discussing the creator economy. Jayde has worked with notable brands such as Netflix, Amazon Prime Video, and Essence. Known for her comedic content and insightful takes on social media marketing, Jayde is particularly active on LinkedIn, where she advocates for its potential as a hub for creators.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Sarah Adam, head of partnerships and influencer marketing at Wix, about their approach to B2B influencer marketing. Sarah and Brianna dive into the importance of brand awareness, the challenges of finding influencers in niche markets, and how long-term partnerships drive value. They also explore how LinkedIn plays a role in B2B influencer marketing and the balance between giving influencers creative freedom and ensuring they understand the product.=========================================Best Moments:(01:10) How Wix measures success in influencer marketing(05:34) The growth of Wix's influencer marketing team(07:29) Experiences working with an agency for influencer marketing(14:42) Criteria for selecting influencers for Wix(23:00) Channels leveraged for influencer marketing at Wix(28:43) Structure of partnerships with influencers=========================================Guest BioSarah Adam is the head of partnerships and influencer marketing at Wix, focusing on B2B solutions. She has been instrumental in building Wix's influencer marketing program from the ground up over the past 2-3 years. Sarah is known for creating valuable content on influencer marketing on LinkedIn and sharing resources with the marketing community.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe welcomes guests Todd Clouser and Obaid Durrani to explore key aspects of B2B influencer marketing and content creation. They discuss measuring ROI for online brand building, audience segmentation in content, and the emerging concept of B2B companies as media entities.=========================================Best Moments:(02:12) Measuring ROI for building an online brand as creators and marketers(16:38) Approach to audience segmentation when developing content(32:17) Should all B2B companies consider the media company approach?(42:03) Rapid-fire questions about video games=========================================Guest Bios:Todd Clouser is the head of audience marketing at Audience Plus, pioneering the industry's first owned media software for marketers.Obaid Durrani leads influencer and partnership content at Clay, which helps enrich data, automate personalized outreach, and implement ideas for GTM (Go-To-Market) strategies.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe speaks with David Walsh, founder and CEO of Limelight, about B2B influencer marketing and the future of creator partnerships.=========================================Best Moments:(01:27) David's journey with Limelight and B2B influencer marketing(04:45) Limelight's focus on LinkedIn and other platforms(05:22) Successful B2B influencer marketing strategies(07:24) Limelight's campaign management capabilities(10:13) Challenges in B2B influencer discovery on LinkedIn(13:44) Comparison of influencer marketing to traditional ad spend(16:15) The effectiveness of thought leadership ads on LinkedIn(18:51) How to define if partnerships are done well(24:00) Integrating creators into marketing teams(27:15) Using Clay as an example of successful B2B influencer marketing(32:10) The importance of investing time in setting up influencer marketing programs=========================================Guest Bio: David Walsh is the founder and CEO of Limelight, the first B2B creator partnership platform. With a background in B2B software, particularly in HR and talent acquisition, David launched Limelight to help world-class brands scale their go-to-market strategies through content partnerships with verified B2B creators. His experience in launching and scaling startup companies led him to focus on the growing field of B2B influencer marketing, where he aims to make creator partnerships more transparent, authentic, and convenient for both brands and creators.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Daniel Disney, an internationally renowned LinkedIn and social selling trainer, about social selling strategies, building audiences on LinkedIn, and influencer marketing.=========================================Best Moments(01:21) Definition of social selling(02:36) Tips for getting started with social selling(07:30) Balancing personal and professional content on LinkedIn(10:59) Impact of video content on LinkedIn and social selling(16:57) Building and maintaining a valuable audience on LinkedIn(23:31) Deciding which brands to partner with as a creator(26:34) Pros and cons of different influencer marketing compensation models(32:41) The future of influencer marketing on LinkedIn=========================================Guest BioDaniel Disney is an internationally renowned LinkedIn and social selling trainer, sales author, and founder of The Daily Sales, one of the largest communities for sales leaders and salespeople worldwide. He is also the host of the Social Selling Podcast and has built a significant following on LinkedIn, where he shares valuable insights on social selling and sales strategies.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of "Stop the Scroll," host Brianna Doe sits down with Nicole Ponce, the influencer marketing team lead at Semrush, to discuss B2B influencer marketing strategies, successful campaigns, and the future of influencer marketing in the B2B space.=========================================Best Moments:(01:35) Nicole's role as the first influencer marketing manager at Semrush(04:58) Discussion of successful influencer marketing campaigns(14:48) Approach to long-term partnerships with influencers(28:29) Semrush's upcoming conference and influencer involvement(31:43) Advice for B2B marketers interested in influencer marketing=========================================Guest Bio:Nicole Ponce is the influencer marketing team lead at Semrush, a leading online visibility management SaaS platform. With nearly five years of experience at Semrush, Nicole was the first influencer marketing manager hired by the company. She specializes in building long-term partnerships with influencers and educators in the marketing space, focusing on creating value for both the brand and the influencers' audiences.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode of Stop the Scroll, host Brianna Doe interviews Natalie Marcotullio from Novatic about building and managing a hybrid influencer and advisor program for B2B SaaS companies.=========================================Best Moments:(00:34) Introduction of guest Natalie Marcotullio and her role at Novatic(01:30) Overview of Novatic's hybrid influencer and advisor program(03:32) Criteria for selecting advisors and the importance of audience match(05:06) Structure of advisor deals and the benefits of starting with 3-month contracts(07:46) Tracking results and measuring word-of-mouth impact(10:55) Challenges in managing the program with a lean marketing team(14:00) Evolution of relationships with advisors over time(17:13) Approach to adding new advisors to the program(19:58) Tips for building an advisor program, including compensation structure(21:50) Final thoughts on creating meaningful relationships with advisors=========================================Guest BioNatalie Marcotullio is the Head of Growth and Operations at Novatic, where she focuses on helping SaaS companies improve their prospects' buying experience. As a two-time solo marketer for SaaS startups, Natalie has built and refined Novatic's hybrid influencer and advisor program over the past two years, growing it to include 13 different advisors.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode, host Brianna Doe interviews Nick Bennett, founder of Tack, a marketing and media firm, to discuss the growing role of B2B influencer marketing, the creator economy, and the future of brand-influencer partnerships.=========================================Best Moments:(01:22) How people-first go-to-market (GTM) strategies tie into influencer marketing and build stronger connections between brands and their audiences(05:02) How to maintain authentic relationships with influencers while driving business results(09:47) Why micro-influencers are key to successful B2B marketing campaigns(21:26) Differentiating between creators and influencers and why audience engagement matters more than follower count(27:14) Setting fair rates for influencers in this range and ensuring value for both sides(32:17) Why the industry needs more matchmaking services between B2B brands and influencers(32:46) A preview of Nick’s upcoming book, which explores the future of influencer partnerships in the B2B space=========================================Guest Bio:Nick Bennett is the founder and co-founder of Tack, a marketing and media firm specializing in B2B influencer marketing. A strong advocate for people-first go-to-market strategies, Nick also serves as an advisor for Limelight, a B2B influencer marketing platform, and is the author of an upcoming book that provides insights on how B2B brands can effectively partner with creators and influencers to drive revenue and business impact.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!

In this episode, host Brianna Doe sits down with Jonathan Ronzio, co-founder and CMO of Trainual, to discuss how the company has innovated its approach to influencer marketing and brand partnerships. Jonathan shares insights from their journey with influencer marketing, from celebrity endorsements to building long-term partnerships with micro-influencers.=========================================Best Moments:(03:16) Trainual's initial foray into influencer marketing through Cameo, using celebrity shout-outs(06:58) Working with more niche influencers who have more relevant, engaged audiences(10:47) How Trainual partnered with 90s R&B star Montell Jordan for a memorable campaign(18:06) Common mistakes in using influencer marketing software and strategies, focusing on authenticity and fit(21:39) How Trainual is successfully leveraging LinkedIn for influencer marketing campaigns(23:22) Long-term relationships with influencers and staying aligned on values(30:56) How they evaluate the effectiveness of influencer marketing, focusing on ROI and qualitative brand engagement(35:10) The importance of alignment between sales and marketing teams for seamless influencer campaigns=========================================Guest Bio:Jonathan Ronzio is the co-founder and CMO of Trainual, a platform for organizing business processes and training. With a background in adventure documentary filmmaking and outdoor brand marketing, Jonathan brings a unique perspective to B2B SaaS marketing. He is passionate about pushing creative boundaries while driving measurable results. Jonathan is also a musician and author, with an upcoming children's book and album release.=========================================The Secrets to Thriving Creator-Brand PartnershipsIf you aren’t asking actual creators what they value when it comes to things like compensation, communication preferences, and other factors that lead to long-term relationships with creators, you need to start immediately.Thanks to impact.com (who sponsors this podcast), you can get this feedback for free from The Secrets to Thriving Creator-Brand Partnerships, a research report they created with the help of Adweek.To download the full report, go to http://impact.com/lp/bri to figure out how you can better collaborate and partner with creators you’re working with!