Product Marketing Life
Product Marketing Alliance
Your very own biweekly dose of all things product marketing. Whether you want a glimpse into the life of other PMMs or you’re after a deep dive into something specific, this is the only place you need to be.
Episodes
Mentioned books
5 snips
Feb 2, 2024 • 49min
How to launch the PMM function from scratch, with Jason Oakley, founder of Productive PMM
Exploring the challenges and mindset of founding a Product Marketing Manager role in B2B SaaS startups, emphasizing alignment with founder vision, clear positioning and messaging strategies, and streamlining the buying experience with interactive demos and proposal templates. The episode also offers engagement opportunities with the founder of Productive PMM.
5 snips
Jan 5, 2024 • 44min
From engineering to marketing: Priya Gill's journey to strategic PMM mastery
7 snips
Dec 22, 2023 • 34min
The best of Product Marketing Life: Game-changing insights from 2023
The podcast features insights on horizontal product marketing strategies, demonstrating marketing impact, sustaining successful launches, win-loss programs, and the differences between solo and team-based product marketing roles.
Dec 8, 2023 • 56min
Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
7 snips
Aug 18, 2023 • 56min
Managing the balancing act of pricing | Vaishnavi Ravi, Founder of Market Maven
Jul 19, 2023 • 1h 2min
Increasing revenue and retention with win-loss analysis | Ryan Cuellar, Chief Delivery Officer at Primary Intelligence
Feb 17, 2023 • 34min
Wait...we're product-led now? Here's how to get everyone on board
So… you’re making the leap to a product-led hybrid model? Cool. Now, how do you break the news without causing chaos? In this short clip, Mark Assini and Umang Sejpal dive into the do’s and don’ts of communicating a strategy shift—so your team actually gets on board (instead of panicking)
11 snips
Jan 20, 2023 • 29min
Empathy, networking, and storytelling - the three keys to product marketing success | Jen Jones, CMO at commercetools
Jan 6, 2023 • 29min
The importance of a holistic approach to messaging | Esther Yoon, VP of Industry and Product Marketing at RingCentral
Jun 3, 2022 • 45min
