Marketing Speak®

David Vogelpohl is the VP of Web Strategy at WP Engine, a premium-managed WordPress host that is designed for speed and reliability. He is an expert in hosting, online marketing, and WordPress and he's been working in the online marketing space for 20 years. You can find David on Twitter @davidvmc. EPISODE While most people rely on a developer, David Vogelpohl believes that DIY website solutions provide everyone the opportunity to take on their website needs. From plugins, to finding a hosting solution package that can't be beat, many businesses and professionals are taking a hands on approach to website updates and advertising, and in turn, making more while paying out less. We Discuss: The best plugins for SEO, website speed, generating revenue, and more. How to nurture your leads through email marketing, and close the sale. Website protection, correctly updating your plugins and backing up your site. The difference in the hosting options that are available, and why a dedicated host can benefit you. For complete shownotes and more, please head over to www.marketingspeak.com/davidvogelpohl LINKS & RESOURCES MENTIONED WP Engine WordPress Yoast SEO SEO Title Tag Git VaultPress Sucuri Security CloudFlare Wordfence Carolyn Shelby OptinMonster AdRotate Optimizely Visual Website Optimizer Fullstory Jared Spool on Marketing Speak W3 Total Cache WP Rocket Akamai MaxCDN David on Twitter STEP UP YOUR MARKETING GAME! Always A/B test new ideas. Just because you think something will work better doesn't always mean that is what our customers want, get the numbers before making the change. When considering CDN's, the best option is going to be different based on the location and volume of your client base. Research your options before choosing. To start your WP Engine service, use the special coupon code SS20, which gives you 20% off your first payment. If you get an annual plan, it's 12 months for the price of 8. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Chloe Spencer is a 21-year-old internet entrepreneur who started her first business at 14 years old. She monetized her page one rankings into cold hard cash at age 15. She is now working as an individual consultant for web development, SEO and social media, as well as a professional writer. EPISODE While most teenagers are earning minimum wage at the local pizza joint, Chloe Spencer was earning over $1000 per month in passive income after building and starting an SEO campaign on her Neopets fan website. Chloe is living proof that to start a business, all you need is drive and a willingness to learn. She is inspiring young entrepreneurs around the world to go after their dreams, and shares how she turned a passion into a profitable business. We Discuss: Why you should focus on keywords to optimize your Google ranking. How to use social media, hashtags, and photos to create a fan base. Becoming a guest blogger and speaker to build authority. How to use viral content as a link building strategy. For complete shownotes and more, please head over to www.marketingspeak.com/chloe LINKS & RESOURCES MENTIONED Google AdSense Google AdWords Keyword Tool The Huffington Post BlogHer ReelSEO Buzzfeed Fiverr Upwork 99Designs Instagram Neopets Fanatic Quiz Fanatic Pitchbox Salesforce Soovle Snapchat Sean Stephenson Chloe Spencer Chloe@ChloeSpencer.com STEP UP YOUR MARKETING GAME! Brainstorm your website idea. What are you truly passionate about? Think about topics that naturally come up in conversation or that you spend a lot of time learning about. Search for conferences in your area that need people to speak on a panel, it's a great starting point to becoming a confident speaker. Funny, interesting, and weird information makes up most of the highly shared content on social media. Create a funny or weird Top 10 article or infographic, and share it! THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Travis Ketchum is the founder and CEO of Contest Domination, a tool that allows companies to create contests to grow email lists. Travis also does creative training and has helped over 20,000 business owners and marketers generate millions of qualified leads online. EPISODE While there is value in the old tried-and-true sales processes, Travis Ketchum and his team have come up with an exciting, and profitable, way to generate leads: Contests. While running a contest to build an email list seems simple, there are quite a few moving parts that need to be addressed, and Contest Domination handles all of those for you. Not only will you build a large list, but you will create a system that is bringing in interested leads who are ready to refer their friends and open their wallet. We Discuss: Why a lead is different than a qualified lead. How to choose prizes based on your target audience. The steps to creating the perfect contest, and the tools that will help. Holding your contest legally-the rules you need to know. For complete shownotes and more, please head over to www.marketingspeak.com/travisketchum LINKS & RESOURCES MENTIONED Contest Domination The Contest Funnel Formula Digital Marketer LeadPages ClickFunnels OptimizePress Facebook Ads Nicholas Kusmich on Marketing Speak: Getting the Most Out of Facebook Advertising Visual Website Optimizer Optimizely Quora: What legal issues come up when running a contest Travis on Twitter Contest Domination Facebook Group STEP UP YOUR MARKETING GAME! Start with the most important part of your contest-choosing a prize that attracts your target audience. What would your ideal client want to win? If you have questions, join the Facebook group—Travis shares great tips, critiques and advice to customers. Try Contest Domination! You'll get a 7-day trial, and if you purchase a subscription within two weeks, you'll lock in a 25% discount for life. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Darren Kavinoky is the co-creator and host of Deadly Sins, co-host of Did He Do It?, and criminal interventionist on Breaking Point. He is a certified interventionist, attorney and legal analyst who has appeared on countless other TV and radio shows. He is also the founder of 1.800.NoCuffs and is known as an award-winning criminal defense attorney. You can find Darren on Twitter at @DarrenKavinoky. EPISODE Building celebrity status through T.V. Shows allowed Darren Kavinoky to turn his one-man law practice into a multi-million dollar empire. When you become a well-known expert in your field, high profile clients come to you, allowing you to use your celebrity status as a marketing tool to expand your business. Darren gives us the tips on how to turn your business into a household name. We Discuss: Using your expertise to become a T.V. Celebrity. How to find and pitch to booking producers. The process of the perfect pitch. Leveraging your celebrity to find high paying clients. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda LINKS & RESOURCES MENTIONED METal Deadly Sins Did He Do It? Breaking Point No Cuffs Get Yourself Booked Darren on Twitter STEP UP YOUR MARKETING GAME! Create a speaker reel of yourself to send to booking producers. If you've never been on T.V., local television is a good starting point and is usually easier to get on. Decide what shows would be best for you to be on as a subject matter expert. Come up with three to five shows that make sense for your expertise. Go to GetYourselfBooked.com and get a free gift from Darren, plus information on how to get yourself booked. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Aleyda Solis is an international SEO expert. She's a consultant, keynote speaker, and a founder of Orainti. With more than 8 years of experience, she has successfully developed SEO processes targeted to the US, Europe, Asia & Latin America. EPISODE If you have been considering expanding your business, reaching an international audience could be key. International SEO processes are an optimal way reach to your foreign target market, and Aleyda Solis shares how to reach this goal by targeting multiple countries and languages by learning how to rank internationally and grow your client base. We Discuss: Creating optimized websites for each country. Working with international clients through a language barrier. The tools that you need to monitor and track your SEO efforts. Technical issues that may arise, and how to fix them. For complete shownotes and more, please head over to www.marketingspeak.com/aleyda LINKS & RESOURCES MENTIONED Orainti SEMrush Search Metrics Similar Web SEOmonitor SERPWoo Voot Video Amigo Rank Ranger OnPage Pitchbox URL Profiler AccuRanker Link Assistant DeepCrawl The Marketer's Toolbox All SEO Software Huballin DashThis Aleyda Solis Twitter Aleyda Solis Aleyda SEO Tips STEP UP YOUR MARKETING GAME! 1) Start tracking your SEO today, using the Google Search Console and SEMrush to accurately track your efforts. 2) Decide if you want to use ccTLD's. Do you want your French website to be hosted as a .fr, or do you want it as a sub-directory of your current domain? 3) Research trends, interests, culture and behavior of the countries that you are interested in marketing to, so you can effectively determine your content and SEO strategy. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Rich German is the co-founder of the Joint Venture Insiders Circle and the JVX Conference. He teaches people how to leverage the power of joint ventures, and his insider circle is the world's largest community of JV-minded entrepreneurs. He is a best-selling author, a speaker, and a business and lifestyle coach. EPISODE Building your email list and client base is easier than you may have imagined, and the secret is Joint Venture partnerships. When you partner with other professionals, your network is unlimited. Today, Rich German takes us through the steps of creating and executing successful J.V. Partnerships, from creating your product, finding the perfect free offer and bonus add ons, and taking your new email lists on a valuable process that ends in the sale. We Discuss: What a J.V., or Joint Venture, partner is, and why it benefits both parties. How to add value to your programs or products by offering bonuses. The different types of J.V. Partnerships–from emails to telesummits. The steps to a successful product launch. For complete shownotes and more, please head over to www.marketingspeak.com/richgerman LINKS & RESOURCES MENTIONED Joint Venture Insiders Circle JVX Conference Platinum Partnerships Internet Masterminds with Justin Livingston Product Launch Formula Rich German Rich German on Facebook STEP UP YOUR MARKETING GAME! 1) Create a free offer that your client base would be interested in, which will add value to your paid products or services. 2) Make sure the back-end of your business is running smoothly, with a team who can handle things like tech issues, customer service, etc. 3) Sign up for the J.V. Insider Circle to network with potential J.V. Partners, and save your spot at the live JVX event as a bonus. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Shaahin Cheyene is an award winning entrepreneur, writer and filmmaker. He is the CEO and Chairman of the brain nutrition start-up Accelerated Intelligence. He invented and branded the original Herbal Ecstacy as a teenager, and went on to develop over 200 other award-winning products. He produced a documentary about the Aztecs and also had a production company. You can find Shaahin on Twitter at @ShaahinCheyene. EPISODE The world of eCommerce is more popular than ever-and Amazon is at the top of the game. Shaahin Cheyene is an expert in Amazon marketing, and he shares the details on how to create a thriving business by selling on Amazon. From finding the right products, creating a brand, and generating reviews, we cover the crucial steps that will help you scale your business or create side income, without having to pack, ship, or provide customer service. We Discuss: Getting started on Amazon and finding products to sell. How to get your Amazon customer's email addresses to add to your sales funnel. Generating honest reviews, without violating policy. The top conversion factor-it's not what you may expect. For complete shownotes and more, please head over to www.marketingspeak.com/shaahincheyene LINKS & RESOURCES MENTIONED The Optimized Geek Amazon Fulfillment by Amazon Accelerated Intelligence Alibaba HKTDC Camel, Camel, Camel Trust Review Networks Facebook Amazing.com Shaahin Cheyene The Amazing Seller Ryan's Freedom Fastlane Shaahin's email STEP UP YOUR MARKETING GAME! 1) Get started! Create an account on Amazon, and sell something-anything-to start learning the ropes. 2) Create a list of 3-5 products that you would want to sell long-term, and begin researching their value and reviews. 3) Sign up for Fulfillment by Amazon so you don't have to worry about anything related to the packaging and shipping. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Jared Spool is a guru on usability, and is the founder of User Interface Engineering (UIE). He's the co-founder of Center Centre and author of the book, Web Site Usability: Designer's Guide. He's also co-authored Web Anatomy: Interaction Design Frameworks that Work. He is the conference chair and keynote speaker of the UI conference in the UX Immersion Conference. He's been doing usability since 1978, and is considered the "godfather" in the field. He helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. EPISODE Analyzing your website's metrics may give you some insight, but it's probably not giving you the whole picture, such as why customers are leaving your site, or why they are not checking out. Jared Spool dives into the world of personal interaction with customers, and tells us why we should be focusing more on the experience of visiting a website. If you go beyond numbers and into the minds of your clients, you will see your sales rise. We discuss: Why customers get frustrated with their online shopping experience, and how to fix it. What metrics you should be focusing on. How to learn from the client experience, instead of relying on numbers. Measuring your progress in a personal way. For complete shownotes and more, please head over to www.marketingspeak.com/jaredspool LINKS & RESOURCES MENTIONED User Interface Engineering (UIE) Center Centre Web Site Usability: Designers Guide Web Anatomy: Interaction Design Frameworks that Work. UX Immersion Conference Gallup CE11 Gallup StrengthsFinder StrengthsFinder 2.0 Google Analytics Instagram Twitter Jared Live Jared on LinkedIn STEP UP YOUR MARKETING GAME! 1) Gather a group of qualified customers and use the coin trick to rate their satisfaction while they are using your website or service. 2) Consider marketing a lifetime activity and work on progressing the client experience throughout their whole journey, not just for the sale. 3) Use the survey from Gallup CE11 for more personal metrics. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Kris Jones is an entrepreneur, angel investor, best-selling author, accomplished public speaker and dedicated philanthropist. He founded Pepperjam in 1999, a full-service internet marketing agency and affiliate network that was sold for millions to eBay Enterprise ten years later. Since Pepperjam, Kris founded KBJ Capital, French Girls App, and LSEO.com. Kris is also the author of the best-selling book Search-Engine Optimization: Your Visual Blueprint to Effective Internet Marketing, which was originally published in 2008 and now includes 3 editions. He is also a contributer to Forbes, Inc., Fast Company, TechCrunch, Mashable, Business Insider, and Citi Bank Financial. EPISODE Affiliate marketing can be so much more than generating some extra income -there is a potential to make millions. In today's episode, Kris Jones takes us through the steps you can take to become a super affiliate, and shares the best strategies to make the big bucks. Discover how to get started in affiliate marketing, the best companies to partner with, and how to become an expert. We discuss: How to become a thought leader by showing your expertise and confidence. The affiliate websites to use for the best returns. Why you should add paid traffic to your website. Passions into Profits, and why you'll want to join in. For complete shownotes and more, please head over to www.marketingspeak.com/krisjones LINKS & RESOURCES MENTIONED Passions into Profits Pepperjam KBJ Capital French Girls App LSEO Commission Junction LinkShare Your Visual Blueprint to Effective Internet Marketing Amazon Associates eBay Partner Network Ebates RetailMeNot FatWallet Upromise Pubcon SEO by Wiley The Art of SEO SEO for Dummies by Bruce Clay Affiliate Summit Marketing Conference ClickZ Conference Shop.org Internet Retailer IRCE Focus STEP UP YOUR MARKETING GAME! 1) Check out the different affiliate websites and decide what the best options are for your goals-whether that's hard cold cash or some form of points/rewards system. 2) Never stop learning about your field-pick up a book or sign up for a conference like Pubcon. 3) Grow your website's traffic. Adding paid advertising to your organic traffic is a good tool because you will make more as you gain more visitors. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter

Clint Arthur is a successful entrepreneur and GKIC Info-Marketer of The Year. He is the author of Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School, and Performance. Clint began to book himself on T.V., news, and talk shows in 2010, and by 2012 Clint broke into the #1 Nielsen market in America when he booked his 32nd appearance on NBC New York. In 2013, he reached the pinnacle of the industry, being interviewed by Brooke Shields and Willie Geist on The TODAY Show. He now works with clients who have booked themselves on more than 1,459 network T.V. appearances, and his client list includes authors, speakers, coaches, entrepreneurs, doctors, financial advisors, and thought leaders. EPISODE How can you achieve celebrity status if you're not an actor, musician, or other type of entertainer? For Clint's clients, who include entrepreneurs, doctors, and lawyers, the key has been T.V. appearance. Becoming nationally recognized can take your career and income to whole other level. Clint knows the exact formula to start a successful T.V. career, and is sharing with us today the steps to stardom. we discuss: The do's and don'ts of pitching to a producer. How to perfect your performance. The transformation that happens when you're on T.V. Standing out with the right training. For complete shownotes and more, please head over to www.marketingspeak.com/clintarthur LINKS & RESOURCES MENTIONED Celebrity Launchpad The Optimized Geek Clintarthur.tv Performance Break Through Your Upper Limits on T.V., What They Teach You At The Wharton Business School STEP UP YOUR MARKETING GAME! 1) Start with local T.V. spots as a spring-board to national T.V. The practice will help you feel more confident. 2) An outstanding performance comes from rehearsal, and putting yourself in real-life situations is the best way to rehearse under pressure. 3) Learn as much as you can for personal and professional growth-either by getting a mentor, coach, or signing up for Celebrity LaunchPad. THANK YOU FOR LISTENING! As always, thank you for tuning in. Please feel free to drop by the website to contact me or leave a comment. If you enjoyed this episode, please share it! -Stephan STAY CONNECTED 10 Point Facebook Ads Checklist - Free eBook | Twitter