Winning With Shopify

In this episode of Winning With Shopify, we chat with Harry, Co-founder of Keap Candles, about building a repeat order Shopify business.Harry shares how Keap is innovating in the candle space, using smart feedback cycles and AI-driven SEO to grow sustainably, while navigating real challenges like sales tax compliance, evolving sales processes, and the pressure of founder life.He also opens up about mental health, managing stressful weeks, and what it really takes to stay grounded while building a purpose-led brand.Explore Keap Candles and their beautiful, sustainable products here:👉https://keapcandles.com/If you’re building something meaningful and trying to balance growth with wellbeing, this episode is packed with insight, honesty, and inspiration.EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey Takeaways:00:00 • Where Everything Clicks: Winning With Shopify01:56 • How Do You Spell Keap? The Story Behind the Name05:08 • Keap’s Candle Innovation08:09 • Yoast SEO & AI Brand Insights16:37 • Flowers by Candle: A Personal Choice19:30 • The Second Part of the Sales Process23:17 • Sales Tax Compliance26:32 • How to Build a Long-Term Feedback Loop32:02 • Mental Health in Your Day-to-Day Work Environment35:38 • What to Do When Things Start Feeling Overwhelming37:17 • How to Survive a Stressful Work Week

Dive into 20 actionable steps to boost visibility on AI-powered search. Discover Shopify's latest updates, including features for Apple Pay and Sidekick. Gain insights into PPC wins and smart Black Friday strategies. Explore top retail trends and their relevance for merchants. Learn the significance of schema markup, unique product IDs, and optimizing images for AI. Plus, tips on enhancing page speed and building credibility with user-generated content. This session is concise, informative, and packed with essential takeaways to elevate your ecommerce game!

In this episode we’re diving into what truly makes a brand unforgettable. We sit down with John, CMO of Lulu Guinness, for a conversation about building brand visibility, growing alongside Shopify, and navigating the realities that most founders overlook.These include staying compliant, staying relevant, and staying connected to your customers. You’ll hear how major retailer partnerships come together, why genuine client relationships matter more than ever, and what sets standout brands apart from the rest.We also highlight insights from Lulu Guinness, touching on everything from creative inspiration to brand identity and long-term growth. Plus, we explore how Yacht PO loyalties are elevating SEO and how founders can use similar strategies to strengthen their online presence.If you’re looking for inspiration, actionable advice, and a behind-the-scenes look at how successful brands really grow, this episode is one you won’t want to miss.Check out Lulu Guinness here: https://www.luluguinness.comEXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Key Takeaways00:00 • Getting Your Brand Back in the Spotlight01:34 • Meet the Co-Founder of Lulu and Shopify07:13 • Making Sense of Sales Tax Compliance16:33 • Building Meaningful Partnerships with Major Retailers20:57 • Shoutout to Our Shopify Sponsors: Covella & Fast Track24:04 • How to Build a Genuine Connection with Your Clients31:25 • Lulu Guinness on the Iconic British Flag34:20 • How Yacht PO Loyalties Are Boosting SEO39:03 • Lulu Guinness: What to Focus On for Future Growth44:21 • How to Connect with Lulu Guinness on LinkedIn

Grab your cuppa! In this week’s Tea Break Talks, Nick dives into the latest updates and insights shaping the world of eCommerce and digital marketing.☕ What’s Brewing This Week:* Shopify News: Discover how Duplicate User Groups can speed up setup and streamline your workflows.* Agency Learnings: * SEO: What’s new with Bing and ChatGPT updates, and what they mean for your search strategy. * PPC: Proven tips to boost your ad performance and get more from your campaigns.* Quivia Corner: A quick look at Black Friday and Thanksgiving — trends, timing, and tips to make the most of the season.Short, sharp, and packed with practical takeaways - perfect for your next tea break.

In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce. We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.We had a lot of fun recording this episode - let us know what you think!Reach out to Jonnie here: https://toast-d.co.uk EXCLUSIVE WWS OFFERS:To get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNINGJoin the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Key Takeaways: 00:00 Welcome to Winning With Shopify03:11 Black Friday vs. Advertising — Finding the Right Balance09:26 Planning Ahead: Fire Pit Kit Sales for January11:43 Launch Strategies for Black Friday and Valentine’s Day13:17 The Power of Gift Cards in Boosting Sales18:25 Navigating Product Scenarios and Customer Needs20:38 Will Lowe Explore Wholesale Opportunities?22:41 Inside Shopify: The Wholesale Journey27:36 Managing Seasonal Trends and Consumer Demand32:15 Growing 40% in One Year — What Drove Success34:56 Why the Customer Should Be Central to Your Business36:31 Expanding Internationally: Taking the Brand Beyond the UK39:11 Top 5 Lessons Learned from Building Toasted

From customer experience secrets to Black Friday strategy insights, this episode is packed with real talk and practical takeaways for business owners who want to win smarter — not harder.We’re diving into:- How your post-purchase flow can make or break your repeat sales- The surprising health benefits of Blue Pomegranate Tea- Why gift sets and accurate recommendations boost ROI- Shopify’s cross-border selling secrets- SEO timing, product visibility, and how to prep for a winning launch- PLUS, a surprising stat on business failures (and how to avoid being one)Whether you're scaling your store or just getting started, this episode’s got insights that’ll help you stay ready — and stay winning.Watch, learn, and level up your eCommerce game, one tea break at a time.

What does Built For Shopify (BFS) really mean - and why is everyone talking about it? In this episode, we are joined by Shopify themselves and Seguno as we pull back the curtain on Shopify’s coveted BFS badge to reveal what it takes to earn it, why it matters, and how it helps merchants win big!Join us as we dive into:- What it means to win the BFS award and how merchants are thriving with BFS-approved apps- What the Built For Shopify criteria actually are- What’s next for Built For Shopify and how you can get involved- The exciting future of Shopify’s Sidekick- Where to start if you’re on the hunt for powerful new Shopify appsIf you're a merchant looking for tools that truly make a difference, this episode will help you navigate the Shopify ecosystem with confidence, and win with Shopify!Check out more about BFS here: www.shopify.com/built-for-shopifyWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopifyKey takeaways:0:00 In today’s episode…4:45 What does Built For Shopify really mean?10:30 Do Apps Need To Be Exclusive To Shopify for Built For Shopify?12:35 Helping you know which apps to use15:20 The criteria for BFS16:52 What it means to win the BFS award18:55 Merchants who have won using BFS apps25:51 What’s next for Built For Shopify & how you can win27:49 The Future of Shopify’s Sidekick?30:28 Where to start if you’re looking for new Shopify appsEXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING

Grab your mug - it’s time for another Tea Break Talk! This week, we’re diving into the latest Shopify updates, some powerful agency insights, and of course, finding out what tea Nick’s sipping while we chat. In this episode:Big news from the Shop app/channel More product variants = more opportunitiesA dedicated refund system that’ll make your life easier…and plenty more fresh features to get excited about!🤝 Partner News:We’ve got one sponsorship slot available - could it be you? Get in touch!Plus, catch up on our webinar with Seguno on prepping for peak season!🏢 Agency Learnings:3 fresh PPC tips that can boost CTR by 85%!1 killer takeaway from our SEO prosAnd even more lessons from behind the scenesWe’re also sharing Shopify stats you can use to benchmark your store and see how you stack up against the best.So brew your favourite tea, hit play, and join us for 15 minutes of insights, updates, and a few laughs along the way!

This week, we’re taking a trip back to this time last year, when we were joined by George Wells, formerly the Head of Marketing at Snaffling Pig.We first discovered Snaffling Pig when they appeared on the Lightning 50 list of fastest-growing Shopify brands in 2021 - and they’ve continued to make waves ever since!In this episode, George shares insights on Shopify growth strategies and how Snaffling Pig continues to evolve in this ever-changing market.Nick and George dive into the secret sauce behind success, how to tell if your branding really works, Dragon’s Den, the must-follow rule for growth, strategies for customer retention, and the apps you can’t live without.Snaffling Pig: https://www.snafflingpig.co.uk/ Reach out to George here: https://www.bigme.uk/ Key takeaways:0:00 Introduction to Shopify Growth Strategies3:20 About George7:11 The Story Of Snaffling Pig10:14 What is the secret sauce?15:06 How Do You Know If Your Branding Is Working?21:24 The Most Memorable Thing You've Seen24:34 The Rule For Growth You Can't Afford To Ignore31:27 How Do You Retain Customers?36:15 Apps You Can’t Live Without41:49 What’s to comeEXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp 

The holidays are coming and we’re getting you peak-season ready!To view the full presentation and accompanying slides, check out the webinar on YouTube here: https://youtu.be/BsEOw-UzVugThis week we are sharing our recent webinar from the brilliant minds at Seguno and Spec Digital to unpack everything you need to nail your pre-peak strategy. We cover how to boost your customer acquisition game, to crafting high-performing email campaigns that convert at the busiest time of year.Tune in, take notes, and get ready to turn peak season pressure into peak performance!Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: ⁠https://seguno.com/winningwithshopify Reach out to Nick, Rob and the team here - https://spec.digital/ Resources/Research2025 unique discount benchmarking report: https://www.seguno.com/unique-discount-code-benchmarks 2025 email discount code report: https://www.seguno.com/blog/2025-email-discount-code-report-what-drives-conversions-for-shopify-brandsBFCM email insights for 2025 planning: https://www.seguno.com/blog/bfcm-2024-emails-the-days-with-the-most-impactSeguno appsSeguno Email Marketing: https://apps.shopify.com/segunoSeguno Dynamic Banners: https://apps.shopify.com/coupon-banner-with-countdown-carouselEXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more — all led by experts from the tools top brands rely on. Sign up now at taxcloud.com/summerTo get 50% off a product sample order & fast-track the waiting list, use code WINNING and this link: https://www.cavela.com/signup?affiliate=WINNING Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp