Crawling Mondays by Aleyda - SEO News, Tips and Interviews

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:    00:41 Which are the most common SEO issues happening during Web migrations?   03:51 What are the top configurations you prioritize to validate?   08:21 What are the craziest Web migrations you've worked at?   12:07 What are the top tools you use for Web migrations?   16:25 What tools you find useful but usually overlooked? #WebMigrations #SEOforWebMigrations #SEOTips

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.   00:27 Why Structured Data & Entity Search Optimization is so important?   03:37 What are the fundamental steps for entity optimization?   09:00 What are the structured data or entity search tools that you love?  15:00 What's your last structured data or entity search tip?    #structureddata #entitysearch #seotips

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:    1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies?  3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house?  7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences?  9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO?  16:25 - What would you advice to your agency self now that you're in-house and viceversa?  19:18 - Last Tips to succeed as an In-House & Agency SEO   #inhouseseo #agencyseo #seoguide

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:    0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies?  3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO processes, especially with content?  10:18 What are the top actions you prioritize in your SaaS SEO process?  13:12 What are the non-traditional search efforts that pay off in SaaS?   #SEOforSAAS #SAASSEO #SEOtips

How to do SEO for an E-Commerce Website? Learn in today's episode:    0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?   4:38 What's the No. 1 mistake in Ecommerce SEO processes?   10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?   16:12 What's the best and worst e-commerce platform that you've had to work with?   20:51 What's something usually overlooked in e-commerce SEO that you would like to share?    Learn with two amazing special guests Kristina Azarenko, Ecommerce SEO Consultant & Founder at Marketing Syrup and Luke Carthy, E-Commerce SEO Consultant.     #ecommerceseo #ecommerce #seotips

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do to improve our EAT?  15:25 - Which are the most common EAT issues?  18:45 - Are there any specific tools that you use to help when assessing EAT?  23:10 - What EAT topic you would like to double down on to finish, as is particularly important?  If you have any questions or doubts, leave them in the comments!   #GoogleEAT #EAToptimization #SEOtips

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:     01:10 What's the top 1 mistake that you see happening in International SEO?  04:32 Which are the top technical related issues that you find in international SEO processes?  12:26 How to select the best international Web structure for your site?  19:29 What's the most cost-effective localization process?   #internationalseo #hreflang #globalseo

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:    1:40 What's the impact of Coronavirus for SEO  9:29 What are the positive and negative actions that companies have taken  22:31 What can we expect in the future & last tips for SEO businesses   If you like this video, remember to subscribe to the Crawling Mondays channel now!    #seoupdates #seocovid19 #coronavirusseo