EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Eli Schwartz joins us on the second part of his interview on the EDGE, discussing how to achieve Blue Ocean status with your SEO strategy. Learn some key points on how to acquire that valuable knowledge of customer need and experiences by tried and true methodology. Lastly - learn why you shouldn't care about Position Zero. Make sure you check out his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". [00:06:05] Blue Ocean and Red Ocean [00:11:27] Are Blue Ocean Strategies for Everyone? [00:12:23] Learning Customer Blue Oceans: Surveys, Customer Data & Customer Support [00:15:32] The Interview Series Title Sponsor: Site Strategics [00:16:17] The Challenge: SEO Siloed Away from Sales and Marketing [00:18:43] Paid Search is Research [00:19:40] The Goal is the North Star [00:20:47] Sponsor for EDGE of the Web: Wix [00:22:13] How to Guide Clients Away from Keyword Volume Buglights [00:25:18] Touching the Third Rail: Who Cares about Position Zero?

Celebrating 10 Years of our SEO podcast - we had a great time covering digital marketing news from Barry Schwartz, Roger Montti and Kirk Williams. We strolled through memory lane with a video montage of all of the studios we have been in over the years. Please check out the video on YouTube. Lastly, we just have to share Mordy's new job - throwing in as many curse bombs as he can get away with to provide Jacob's job security. Yeah, that happened, today on the EDGE! [00:05:27] Mordy bomb drop 1 | Jacob edit [00:05:46] Is Google Ads emailing your opted out customers? [00:09:21] Mordy bomb drop 2 | Jacob edit [00:12:41] Really, Mordy - even with Daniel Tiger? | Jacob edit [00:14:56] EDGE of the Web Title Sponsor: Site Strategics [00:15:45] Structured Data? Maybe… no problem? [00:21:10] Show Notes [00:21:57] EDGE of the Web Sponsor: Inlinks.net [00:22:50] Top SEO podcasts for 2022 (yeah, gratuitous plug)

Eli Schwartz has helped in honing a much better perspective of understanding where SEO really needs to reside: Product-Led SEO. On this podcast we cover his career, his struggles in the early days of SEO as well as his new book, "Product-Led SEO: The Why Behind Building Your Organic Growth Strategy". It's a great take on how SEO is really about the customer needs, not the rank you receive. Dive into the first of two interview segments with us as we unpack a philosophical change in SEO. [00:05:45] Eli's start - how he learned SEO by getting smacked upside the head by Google. [00:16:09] You need to help people in your industry as you have been helped along the way. [00:17:12] The Interview Series Title Sponsor: Site Strategics [00:18:03] Eli Schwartz's Book: Product-Led SEO: The Why Behind Building Your Organic Growth Strategy [00:18:30] A philosophical change for SEO [00:23:27] Sponsor for EDGE of the Web: Wix [00:25:48] The Core of SEO: The User and then The Product [00:28:39] Reclaim your own Product and Features [00:31:04] Don't chase the alogrithm: algorithms change, users don't change

Erin, Mordy and Jacob cover the digital marketing news of the week with articles from Roger Montti, George Nguyen, Brock Cooper and Danny Goodwin. Oh yeah, and Mordy tries to pitch you buying a ticket to hear him speak at Brighton SEO. So that happened….. [00:05:06] New Feature on Mobile: "People Search Next" [00:09:29] Google changes the majority of Title Tags [00:16:47] Our Poll This Week [00:18:11] EDGE of the Web Title Sponsor: Site Strategics [00:19:16] New SEO app for Wix from company Deepcrawl [00:21:33] EDGE of the Web Sponsor: Inlinks.net [00:22:56] New API Connection to GSC URL Inspection

The second part of the Joe Martinez and Michelle Morgan (Paid Media Pros) interview. We discussed how marketers have to adapt to new platforms and metrics inside the new paid ad setting we are finding ourselves in, in 2022. The theme of the show today is Adapt, and do that nimbly. Join the Paid Media Pros as the share some great thoughts in studio with the EDGE! [00:04:16] What have we lost from going virtual for our marketing conferences? [00:11:25] There's a lot of people that are selling paid media services, but not really delivering. [00:12:07] The Interview Series Title Sponsor: Site Strategics [00:16:12] What changed in paid ad marketing 2021 and what to expect this year [00:17:59] We're going to have to adapt to the dynamic search ad paradigm [00:21:05] Losing the Google Partner badge? [00:21:42] Are these really Google reps making recommendations? [00:23:10] Sponsor for EDGE of the Web: Wix [00:23:41] The loss of ETAs [00:26:03] The changes - embrace them and get there before your competition does. [00:28:23] The only time the platforms will do anything…It's because you left. [00:30:08] Privacy changes in Facebook and the rest… [00:43:10] Investing to build the awareness if your brand is unknown

Well, Mordy may have blown all of the headlines even before the intro, but we did cover some great stories from Henry Powderly of SEL, Roger Montti and Barry Schwartz. Make sure that you check out this week's poll. Plus, we found our mission, after 10 years - SEO Bobbleheads! [00:03:37] There's someone new at Search Engine Land! [00:06:18] Is your content being outranked by a site that just used Copy/Paste? [00:12:10] EDGE of the Web Sponsor: Inlinks.net [00:13:09] A spike in crawl traffic does NOT mean impending doom [00:19:25] Our Poll This Week [00:22:53] This is where the brilliant idea started. SEO Leader Bobbleheads!

Joe Martinez and Michelle Morgan of Paid Media Pros join the EDGE team IN STUDIO! They have so much information to share with our listeners when it comes down to changes in privacy and how it affects digital marketing. We went everywhere. Have a look at the time stamps…..can't contain it all in one description. This is where we have to go as digital marketers this year and into the future. [00:06:12] Marketing in college and foundational education, not tactics. [00:09:46] Foundational Understanding: Knowing the New Media Audience [00:10:51] Don't pick tactics that are measurable all the time: adapting to the lack of tracking [00:11:26] The Interview Series Title Sponsor: Site Strategics [00:14:54] Privacy in digital marketing: what you need to know [00:17:10] Google's first major step in privacy: Google's FLoC [00:19:17] What are marketers facing with privacy challenges in 2022 [00:22:23] Our lawmakers have no idea: we need a panel of digital marketing representatives. [00:23:58] Going to the target audience, not just the big platforms [00:24:22] Sponsor for EDGE of the Web: Wix [00:25:26] What are first-person cookies? [00:30:16] Having a good offer is more important than the platforms you're on [00:32:20] You've got to roll with authenticity first [00:33:09] The brands that will be nimble will win [00:35:06] CRMs: Are you keeping your own data [00:36:26] What about the small audience data set? [00:40:21] Building an understanding of your audience [00:42:38] If you're going to win at online marketing, you've missed the window when it was easy. [00:44:22] When you give away stuff, you're going to build a bigger audience [00:46:22] What is your differentiator?

We're feeling very blessed with our new sponsors, Ahrefs and Inlinks! Listen to the team as Erin actually wears a color during recording! Great articles from Mordy, Barry Schwartz and Michael Stelzner for this week's digital marketing news! Be sure to participate in our episode poll on Twitter. [00:04:04] Deep dive the December Product Review Update [00:14:13] DUCKDUCKGO passing 1 Billion Searches [00:18:36] Our Poll This Week [00:22:01] Ahrefs.com | Title Sponsor of EDGE of the Web [00:22:58] Our New Sponsor: Inlinks.net [00:23:41] Just registered your business on GBP? Get ready to wait. [00:26:45] Site Strategics, Sponsor of the EDGE [00:27:13] Is Google Analytics getting blocked and giving you half the picture of your traffic?

The EDGE team tackles the Steelers entering the playoffs, key articles from Matt Southern, George Nguyen and Sean Hollister, as well as a poll regarding out take on Shopify getting Yoast. But what is most notable this week is the lack of a Barry Schwartz. 04:46 Google Launches Shops Section in Mobile Search 12:28 Ahrefs.com | Title Sponsor of EDGE of the Web 13:32 Shopify SEO Gets Easier With Yoast App 21:09 Our Poll This Week 22:44 Our New Sponsor: Inlinks.net 23:56 Google Exec Say Apple is Holding Back Customers Who Text 29:45 Site Strategics, Sponsor of the EDGE

Welcome back to the EDGE for a new year of SEO and Digital Marketing News in 2022! We started off in rare form with a resolution of #MoreMordy from the Head of Communications at Semrush. Covering articles from Barry Schwartz and Miriam Ellis of Moz, we dug into Local SEO stories and stats. Check out our new poll running on Twitter as well - chime in there and we'll cover the recent poll every show. [00:03:07] Products on your Google Business Profile Page & Maps! [00:05:04] Our Title Sponsor: Ahrefs. edgeofthewebradio.com/AWT [00:06:05] December has been called the most volatile month in 2021 for Google Search [00:11:58] This Week's Poll [00:13:13] Thanks to our sponsor: Site Strategics [00:13:44] Stories about our industry from Local SEO Stats [00:25:50] RIP John Madden: The Turducken Story