Business of Architecture Podcast

What fuels the cynicism within the architecture profession? In this thought-provoking episode, Enoch Sears and Rion Willard explore an intriguing Reddit thread that sparks a deep dive into the hidden struggles architects face. From dashed expectations of glamour to the reality of long hours and low pay, they examine why disillusionment is so widespread. But amidst the challenges, there's a hopeful message for those willing to see the opportunities. Hear candid personal stories from Enoch and Rion about their early careers, university experiences, and what they wish they'd known starting out. Discover how architectural education shapes perception and why architects are uniquely equipped for success—inside and outside the profession. This is an episode about peeling back the curtain, questioning norms, and finding empowerment in unexpected places. Why architecture schools might not be what you expect. A surprising career frustration most architects share. What Ivy League marketing can teach architects about business. How transferable skills could change your career outlook. ► Transcription: https://otter.ai/u/5TniwpTci_CGcgABK-1o6oLbyt4?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Josiah Maddock, an architect turned developer, shares his inspiring journey from traditional high-rises to crafting iconic adaptive reuse projects. He discusses the pivotal moment that sparked his career shift, driven by burnout and a desire for creative control. Josiah reveals key strategies for funding and risk management, emphasizing the importance of networking and financial planning. He also highlights the overlooked decision that transformed his approach and contrasts the limits of flipping properties with the sustainable wealth of rental income.

In this episode, Marcus Gleysteen shares his inspiring journey as the head of a design-driven architecture studio. From lessons on finding the right clients to surprising insights about the balance between creativity and business, Marcus doesn't hold back. His perspective will challenge what you think you know about success in architecture. Marcus also opens up about how personal setbacks shaped his approach to work and life. Whether you're an aspiring architect or a seasoned professional, his stories and strategies will leave you reflecting on your own path. The way he's using cutting-edge tools like AI might just surprise you. The unexpected advice Marcus gives to avoid burnout. Why some projects are more trouble than they're worth. A bold perspective on balancing profit with passion. How one simple habit fuels creativity and resilience. To learn more about Marcus, visit his: Website: https://www.mgaarchitects.com/ Instagram: https://www.instagram.com/marcusgleysteenarchitects LinkedIn: https://www.linkedin.com/company/marcus-gleysteen-architects ► Transcription: https://otter.ai/u/UjcLBmizNyK3EM2AP6I_Ge4M5uM?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Discover why architects face ongoing challenges with salaries and fees in this insightful episode. Hosts Rion Willard and Enoch Sears explore the root causes of low compensation and long hours in the profession, drawing from their experiences across the UK, the US, and beyond. They question if regulations, client perceptions, or something deeper is to blame. The conversation takes an unexpected turn as they share surprising insights from other industries and discuss how architects can reclaim control over their fees. You'll hear personal stories, bold opinions, and practical ideas for building a business that supports creativity and financial stability. This episode isn't just about diagnosing the problem—it's about finding solutions. Tune in for a mix of humor, inspiration, and actionable advice to transform how you think about architecture and business. Why some architects thrive while others struggle—and what makes the difference. A shocking story about fees that might change how you approach clients. The unexpected lessons architects can learn from unlikely industries. A powerful concept to help you take control of your business destiny. ► Transcription: https://otter.ai/u/4saCknAlrWf0N-_mSKEEneG1NWE?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

In this engaging episode, Peter Barker, partner at Ryder Architecture, shares his journey from ancient languages to shaping one of the UK's leading architectural practices. Discover how Ryder grew from its Newcastle roots to become an international force, redefining education, training, and the role of architecture in business. Peter reveals innovative approaches that have not only shaped his career but also transformed the future of architectural education and practice. Gain insights into Ryder's groundbreaking apprenticeship program and hear Peter's unique perspective on navigating architectural career paths. He discusses the balance between creativity and practicality, and the evolving expectations of leadership in architecture. The surprising way ancient languages helped shape Peter's architectural career. How Ryder Architecture turned a challenge into an innovative educational model. Why understanding business is crucial for architects—and how Ryder tackles it. A fresh take on the role of design constraints in fostering creativity. To learn more about Peter, visit his: Website: www.ryderarchitecture.com LinkedIn: https://www.linkedin.com/in/peter-barker-6291a917/ Instagram: https://www.instagram.com/ryderarchitecture/?hl=en-gb Twitter: https://twitter.com/Ryder1953?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor ► Transcription: https://otter.ai/u/pkZtQ5Q_RuHCGntNoQkiUrlL-ng?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

In this thought-provoking episode, Rion Willard dives into the pressing challenges architects face today. He explores how low salaries, fierce competition, and fee undercutting are reshaping the profession. Can regulation solve these problems—or does it introduce new ones? Rion's insights challenge traditional thinking and inspire fresh perspectives. Discover how architects can break free from a reliance on outdated strategies. Rion shares alternative approaches to raising fees, increasing profits, and thriving in today's competitive market. Whether you're a firm owner or an aspiring architect, this episode offers eye-opening strategies you won't want to miss. Why relying on regulation might hurt architects more than it helps. The surprising link between marketing and the fees you charge. How some architects are breaking free from the low-fee trap with innovative solutions. What is one unexpected skill every architect should master to thrive financially? ► Transcription: https://otter.ai/u/YNQT3QWjsOVfRJ6DVT1zDQoJkvc?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

In this episode, Rion Willard dives into the world of podcasting for professional services firms with John Tyreman, the mastermind behind Red Cedar Marketing. John shares his journey from agency life to becoming a fractional marketing director, carving a niche in podcast marketing. Together, they explore how podcasts can position firms as thought leaders, strengthen client relationships, and generate new business. Discover why podcasting is more than just a marketing tool—it's a strategic gateway to powerful connections and conversations. John unpacks the essential elements of a sustainable podcast, the common pitfalls to avoid, and a smart method for selecting your first guests. He also reveals how to repurpose podcast content into a treasure trove of marketing materials. This conversation is packed with insights that might change how you approach content creation forever. The surprising way a podcast can improve your negotiating power with clients. Why "friendly faces" are key to launching a podcast that thrives. The critical mistake most podcasters make in the first two minutes—and how to avoid it. How one architecture firm used a unique podcast strategy to showcase their designs like never before. To learn more about John, visit his: LinkedIn: https://www.linkedin.com/in/johntyreman/ Twitter: https://twitter.com/John_Tyreman ► Transcription: https://otter.ai/u/lOPIfIWFXIvW_881hdGi_z9kjoQ?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Welcome to Part 2 of Rion Willard's conversation with Paul Iddon, founder of Agency PSI, on the Business of Architecture podcast. In this episode, they delve deeper into the unexpected power of emotion in sustainability and how it influences the architecture profession. Discover why beauty, storytelling, and emotional connections may hold the key to raising fees and creating lasting client relationships. Paul uncovers surprising parallels between architecture and consumer goods, offering fresh perspectives on marketing and client engagement. He challenges conventional thinking, revealing ways architects can position their services to inspire passion and build trust. This conversation will leave you rethinking how emotion drives architectural success and inspire you to see your practice—and your clients—in a new way. Why your favorite ready meal has everything to do with architecture The secret emotional driver behind sustainability that no one talks about What modernist buildings lack—and how to bring it back A surprising lesson from high-end chocolate brands To learn more about Paul, visit his: Website: https://agencypsi.com/ LinkedIn: https://www.linkedin.com/in/pauliddon/ Book: https://www.ribabooks.com/blueprints-for-the-soul-why-we-need-emotion-in-architecture_9781915722386 https://www.amazon.co.uk/Blueprints-Soul-need-emotion-architecture/dp/1915722381 ► Transcription: https://otter.ai/u/9WVNO8qdLQ3eU3HAm4HFjwle66c?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!

Paul Iddon, founder of Agency PSI, combines 44 years of architecture and branding expertise to discuss the evolving landscape for architects. He emphasizes how understanding psychology can help architects restructure their fees and enhance their market positioning. Paul challenges traditional notions of education and practice, advocating for emotional engagement in design. Listeners will discover how emotional triggers influence consumer decisions and learn strategies to increase their income while remaining competitive in the industry.

In this episode of Business of Architecture, Enoch Sears dives into a game-changing concept for small firm owners: working on your business instead of just in it. He shares a powerful framework to help you shift your mindset, tackle challenges, and build systems that lead to more freedom, fulfillment, and profit. Along the way, Enoch explores surprising strategies for creating a thriving practice and shares insights from coaching calls with real architects. You'll also hear about a key approach that transforms hiring struggles into opportunities for growth. Discover the untapped potential in your daily decisions and why most firm owners miss a crucial step to consistent success. Plus, learn how AI tools are reshaping the way architects grow their businesses. The biggest mistake architects make when hiring their first team member. A hidden approach to growing your practice while reducing stress. The one question every architect should ask about their business. How AI is being used to reveal behind-the-scenes solutions to common struggles. ► Transcription: https://otter.ai/u/iKw8no23Mo7bCzXigVOtdT5PeJI?utm_source=copy_url ► Feedback? Email us at podcast@businessofarchitecture.com ► Access your free training at http://SmartPracticeMethod.com/ ► If you want to speak directly to our advisors, book a call at https://www.businessofarchitecture.com/call ► Subscribe to our YouTube Channel for updates: https://www.youtube.com/c/BusinessofArchitecture ******* For more free tools and resources for running a profitable, impactful, and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/businessofarch/ Website: https://www.businessofarchitecture.com/yt Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/show iTunes: https://podcasts.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9idXNpbmVzc29mYXJjaGl0ZWN0dXJlLmxpYnN5bi5jb20vcnNz ******* Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com Carpe Diem!