Business of Architecture Podcast

Today we welcome Arianna Leopard back to the show. Arianna is the Director of Marketing and Public Relations at SB Architects, a firm with offices in Miami, San Francisco, and Shenzhen, China. In today's episode, you'll discover: How to create a business development plan that includes strategy as well as tactics The difference between getting published in the press and true public relations How marketing relates to business development Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com

Today I welcome back Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture. In addition to being an architect, Eric is one of the top architect content creators on Youtube. Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube dealing with design and architecture. The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio. In today's episode, you'll discover how Eric manages his time to get the most important, strategic tasks done. You'll discover why Eric is focused on building assets over time, instead of just responding to the day to day fires. You'll also hear about why Eric vetted potential architecture clients, and how he decides which projects he'll take on, and which ones aren't a fit. Probably my biggest takeaway from this episode is Eric's focus on taking the actions and being intentional about his day to choose the kind of life he wants to live. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com

Today I welcome Eric Reinholdt to the Business of Architecture. Eric Reinholdt is the owner of 30x40 Design Workshop, based out of Mount Desert, Maine. His design focuses on simple, modern residential architecture. In addition to being an architect, Eric is one of the top architect content creators on Youtube. You may ask what a content creator is? Practically every single week since 2013, Eric Reinholdt has produced and released a video on Youtube. The topics of his videos range from design critiques, to book and product reviews, to behind the scenes video blogs of his life and studio. In today's show, Eric reveals what it took to build his Youtube subscriber base to over 100k subscribers, giving him an income stream outside of traditional architecture, and bringing him project inquiries from around the world. You'll also discover: How to create engaging video content that gets shared How Youtube helps to grow Eric's business How he's able to share his design expertise in an engaging way with the world Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com

Today, Rion Willard takes the mic and interviews architect Oliver Cooke. Oliver Cooke is the co-founder of Cooke Fawcett, a UK-based firm focused on cultural buildings. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Have you ever been frustrated by the feast or famine cycle of not enough work or too much work? What if there was a way that you could control the number of meetings you have with qualified people who are predisposed to working with you? Tom Poland is the creator of "Leadsology" the science of being in demand, and he has developed a process that does exactly that. In today's episode, you'll discover: The 4 "R's" of an effective client conversation The hurdles that you need to help a potential client overcome before they'll move ahead And 4 attributes your potential clients must have before you ever speak with them. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Today we have world-class videographer Jeff Durkin with us to talk about using the power of video as a tool for persuasion and storytelling. Jeff studied architecture at the University of California Berkeley, worked for 10 years in the architecture industry and then transitioned to videography in 2008. He quickly found a niche using his understanding of space and the built environment to create architecturally rich videos highlighting cutting-edge architecture and redevelopment projects. Jeff has created many of the architecture industry's most recognized mini-documentaries and films, including many projects for San Diego Architect Developer Jonathan Segal and recently the firm Brooks + Scarpa. If you're currently in the industry but thinking about a change, you'll discover in the video one of the many avenues you can use with your design background. Video marketing is the wave of the future, and I'm excited to have Jeff Durkin back here on the show to talk to us about everything from his journey, how he chooses his clients, to how much a typical video engagement costs. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

In today's episode, FreeeUp.com co-founder Connor Gillivan discusses how architecture and design firm owners can outsource to free up time and be more efficient. You'll discover: 3 keys to not making a mistake when you hire your next team member 6 things you can outsource as an architect to save yourself time What to consider when hiring a virtual or executive assistant Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Today we speak with architect Mel Price. Mel is a partner in the firm Work Program Architects based out of Norfolk, VA. She's an incredible leader committed to radical transparency in the firm and with her partner Thom White, she's built a thriving and financially successful office with a spectacular team. In today's interview, Mel talks about how she's contributed to building a firm that helps her team members grow to their potential, and how she's created a team culture that includes full financial transparency. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Is blogging a good strategy for architects? In this episode of the Business of Architecture Podcast, you'll discover how a Manhattan-based architect grew his firm from one part-time intern to a staff of 5 in 18 months using a blogging strategy to get clients. Leave your thoughts in the comments below. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.

Discover how architect Dan Sherer created a systematic marketing process for his architecture firm. Register for the FREE Firm Freedom Formula Online Training: https://www.businessofarchitecture.com/freedomwebinar Get access to the 4-part firm profit map here: http://freearchitectgift.com.