Tech Powered Luxury

This week, we are thrilled to bring you an exclusive interview with David De Patoul & Richard McSweeney, the co-founders of Strike Digital. We bring to you a masterclass on all things digital marketing: how to start, what to keep your focus on and how to succeed in a crowded market, leveraging David and Richard’s expertise on how to best work with the algorithms on different platforms. David De Patoul & Richard McSweeney were both working in Meta when they spotted a gap in the market: there were a lot of digital marketing agencies that worked in the platform on a day-to-day basis but didn’t know how to get the best results out of it. Their internal knowledge of the do’s and don’ts of Meta and their expertise of the digital ecosystem in its entirety helped brands to have a solid strategy and secure return on investments. Their guaranteed successful approach allowed them to scale not only their clients’ businesses, but especially their own agency: hiring in-house experts from Google and TikTok to serve brands with a 360º approach. What is a digital strategy? How do you know when to start investing in paid media? What do you need to keep an eye on when doing so? How do you leverage each platform’s target and algorithm to the best of your investment? ABOUT Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group. LISTENER BENEFITS Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email  hello@digital-luxury.com to organise your consultation.  NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Partnerships: Cliona Jordan Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Social Media Management: Grace Slattery Public Relations: Align Agency Content Creation: Kinsman & Co

This week, we are thrilled to bring you an exclusive interview with Michel Tjoeng, the pragmatic technologist who founded ChatLabs. We explore his path and bring on the insights from beginning to end: starting as child with a passion for computers and UI, obsessed with customer experience (which child isn’t, really) to working with the biggest luxury group in the world, LVMH. 50% scientist, 50% marketer. This is the self-declared composition of Michel Tjoeng, co-founder of ChatLabs, the 2023 LVMH Innovation Prize winner startup that is revolutionizing social commerce in the West. Michel brings the best of the social commerce dynamics that exist in China and applies them to Western luxury brands. Prepare for a masterclass on the digital Chinese ecosystem, customer relationship management and creating the next-level personalized customer journey. He thoroughly believes that personalization is efficient when it considers current consumer behaviour and interests, and his background gave him the cards needed to play a game that can get very complicated, very fast: how to work with the massive amount of data that informs who your customer is, what they want to see, when and how they want to see it? ABOUT Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group. LISTENER BENEFITS Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email  hello@digital-luxury.com to organise your consultation.  NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Partnerships: Cliona Jordan Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Social Media Management: Grace Slattery Public Relations: Align Agency Content Creation: Kinsman & Co

This week, we are thrilled to bring you an exclusive interview with Aoife McNamara, the visionary Irish fashion designer revolutionising the industry with her sustainable and ethical approach. We dive into her inspiring journey, her dedication to sustainability, and the exciting ventures she has planned for the future, including a community expedition to Kilimanjaro and a documentary that looks at Ireland’s addiction to fast fashion - and where these fast fashion garments go after they’re no longer wanted. Tech Powered Luxury listeners benefit from a €50 voucher to use on Aoife’s website on fashion items, sign up to our substack to access the code: ⁠https://techpoweredluxury.substack.com/⁠. I you'd like to join us on our expedition to Kilimanjaro in January 2025, read more about it here. Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group. LISTENER BENEFITS Tech Powered Luxury listeners benefit from a 20% discount on ⁠https://seoulistabeauty.com/⁠ and ⁠https://sineadkeary.com/⁠ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email  ⁠hello@digital-luxury.com⁠ to organise your consultation.  NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: ⁠https://techpoweredluxury.substack.com/⁠ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Partnerships: Cliona Jordan Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Social Media Management: Grace Slattery Public Relations: Align Agency Content Creation: Kinsman & Co

Season 4 of Tech Powered Luxury kicks off live from the newly opened Cartier espace in Dublin, Ireland, within Paul Sheeran Jewellers. Ashley McDonnell interviews none other than Irish media and fashion icon: Brendan Courtney. From creating his first award-winning documentary in his early 20s to launching a fashion-tech platform, starring in multiple TV shows in Ireland and the UK and eventually co-founding Lennon Courtney, this insightful and entertaining conversation sheds light on Brendan Courtney’s remarkable journey so far. Season 4 of Tech Powered Luxury is brought to you in partnership with Seoulista Beauty, a cryo-powered skincare brand, as well as our sponsors, Sinead Keary the Label and Digital Luxury Group. LISTENER BENEFITS Tech Powered Luxury listeners benefit from a 20% discount on https://seoulistabeauty.com/ and https://sineadkeary.com/ with the code TPL20, as well as a complementary perspective on building your brands strategy for China with Digital Luxury Group. Email  hello@digital-luxury.com to organise your consultation.  NEWSLETTER & COMMUNITY REWARDS Each week, we bring a dedicated newsletter as well as Community Rewards to Tech Powered Luxury listeners. Subscribe to our substack to have full access: https://techpoweredluxury.substack.com/ THE TECH POWERED LUXURY TEAM Producer & Host: Ashley McDonnell Partnerships: Cliona Jordan Videography: Ben O’Neill, Christos Celniku and Morgan Prudhomme Photography: Anastasiia Redko, Anastasiia Lopushynska and Madeline Gillespie Production Assistants: Abigail Herbert, Gemma Brennan, Tessa Haughton Lynch and Klaudia Skierska Newsletter: Beatriz Barros Styling: Johanna Dooley Styling Assistants: Cian Crowe and Alison Murphy Social Media Management: Grace Slattery Public Relations: Align Agency Content Creation: Kinsman & Co

Rachel Maguire is an Irish fashion designer and founder of independent fashion brand Rashhiiid, whose designs have been worn by global stars including Doja Cat, Ariana Grande, Megan Fox, Rosalía and many more. Rachel is a digital-first designer who’s viral faux fur hats, coats and accessories have put Irish design on the global map. Rachel was the first designer ever from the Grafton Academy of Fashion Design to create both of her collections completely out of recycled materials and today is working with the highest quality faux fur available to create luxury collections without an ethical compromise.In this episode recorded during Paris Fashion Week in March 2024, we talk about how fashion saved Rachel's life, the biggest investment she's made so far in building her business, how she created those viral celebrity moments and what’s next for Rachel and Rashhiiid.Follow Rashhiiid on Instagram and discover her latest collections on her website.

Former model Smita Lasrado talks about putting India on the global fashion map by collaborating with top fashion brands like Dior and Chanel. She shares insights on the evolution of modeling and fashion in India, navigating the competitive industry, and pioneering fashion initiatives to showcase India's beauty globally.

Panelists at FuturePlus Paris discuss how blockchain technology is revolutionizing fashion, art, and culture, exploring topics like investments in digital assets, collaboration between digital and physical artistry, building digital communities for luxurious experiences, the realm of digital fashion, and the intersection of luxury brands with inclusivity in the web3 space.

This season has seen us dive into all elements and topics that are important in the world of luxury and tech today, across many different product categories: hair care, fashion, beauty, interiors, henna, knitwear, and new technological developments that impact these categories; from AI that can eliminate sizing inconsistencies within fashion to blockchain technologies combined with insurance for luxury goods to the role of social media in the luxury industry from the perspective of Instagram’s Head of Creators and a leading luxury creator.I’m often asked “how can I learn more about luxury and technology?”, from different types of people from all over the world, but in general almost everyone fits into 2 categories. The first category is pretty straightforward, people with little to no experience in this space, often students, who dream of landing a role at the crossroads of luxury and tech. The second category is moreso people who are either working in luxury OR tech already, and they know that understanding the other side will massively help them grow the business that they either own or contribute to. To be honest, there isn’t a one-shot online course or certificate that exists today that covers the crossovers of luxury and technology, which is why this podcast exists! For almost 8 years I have been teaching courses about luxury and tech, starting with very focused topics that only looked at certain components, and now as my own experience has developed, I can touch on broader themes and of course, bring in experts from all over the world to learn directly from them. So here, with this podcast, Tech Powered Luxury gives you a free online resource to learn about everything that happens within this space.Thank you for listening in to 3 seasons of Tech Powered Luxury, there's a lot more to come! Follow Tech Powered Luxury on Instagram.

Celia B is the ultimate fashion all-rounder. Growing up in a small town in Spain, she pursued a degree in communications, gained experience within agencies, and eventually became a jewelry designer and finally, a fashion designer, a creative director and a tastemaker. Celia B has managed to catapult her colourful fashion house into that much-coveted space of being an independent designer with full creative control, whilst building an engaged global community and her own in-house team across continents. With a long list of celebrity fans and a primarily direct-to-consumer business, Celia takes us behind the scenes of her fashion brand, sharing how she went from working in advertising to running her international fashion label between Spain and Shanghai: Celia B. Tech Powered Luxury is proudly sponsored by FarmHouse Fresh.

David Klingbeil is building the ultimate data platform for luxury houses around the globe with his latest venture Submarine.ai. His 5 years experience at Google turning data into stories for major brands, a streak of serial entrepreneurship, giving 1000s of hours of lectures over the last decade on innovation and luxury means the NYU Adjunct Professor gives us a masterclass on all things tech and luxury in this week’s episode of Tech Powered Luxury. Tech Powered Luxury is proudly sponsored by FarmHouse Fresh.