Culture Architects™

David J. Friedman
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Jul 11, 2022 • 27min

10. The BAYADA Way: Building a Culture of Care w/ Mark Baiada (Part 1)

In this episode, David interviews Mark Baiada, the founder and chairman of Bayada Home Healthcare. Since starting the company at age 27, Mark has led Bayada Home Healthcare to international success with over 350 offices in 8 countries. While providing high quality, in home healthcare, Mark has maintained his focus on company culture. In 2002, Mark created The BAYADA Way, a cultural operating system that became the guiding force of Bayada Home Healthcare.
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Jun 27, 2022 • 20min

09. The Culture Behind 21 NCAA Titles w/ Anson Dorrance (Part 2)

David continues his conversation with Anson Dorrance. In part two, Anson shares the qualities he looks for in his players, and what he is most proud of over his 45-season career.
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Jun 20, 2022 • 27min

09. The Culture Behind 21 NCAA Titles w/ Anson Dorrance (Part 1)

David interviews Anson Dorrance, the legendary head coach of the Women’s Soccer Team at the University of North Carolina. Throughout his 45 seasons as head coach of the Tar Heels, Anson has led his team to over 1,000 wins including 21 NCAA Championships and 22 ACC Tournament championships. In part one, Anson shares the beginnings of his career and the strategic choices he made to create his team culture, known as The Competitive Cauldron.
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Jun 6, 2022 • 31min

08. Winning Through Culture: Coach Deanna Knobloch’s Formula (Part 2)

David wraps his conversation with Deanna Knobloch. In part two, Deanna reflects on her long coaching career, and how this team made an impact on the coaches, the players, and the parents, beyond the game.
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May 30, 2022 • 27min

08. Winning Through Culture: Coach Deanna Knobloch’s Formula (Part 1)

The guest today is Deanna Knobloch, the legendary former girls’ lacrosse coach at Moorestown High School. During her 27 years coaching the Quakers, Deanna’s leadership carried the team to unprecedented success, including 15 state championships. Her dedication to building team culture has played a major role in making her one of the most successful high school coaches in New Jersey State History. In Part 1, Deanna, along with her Assistant Coach and husband K.C., discuss the intentional culture she created within her team through establishing core values, rituals, and traditions.
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May 16, 2022 • 28min

07. How OneDigital Scaled Through Intentional Culture w/ Adam Bruckman (Part 2)

David continues his conversation with Adam Bruckman. In part two, Adam shares the journey and growth OneDigital has experienced over the years, as well as the lessons learned along the way.
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May 9, 2022 • 29min

07. How OneDigital Scaled Through Intentional Culture w/ Adam Bruckman (Part 1)

In this episode of Culture Architects, we have Adam Bruckman, the President and CEO of OneDigital Health and Benefits. Throughout his extensive career in the healthcare industry, Adam has received numerous awards for his innovation and leadership. Since launching OneDigital in 2000, Adam’s leadership has taken the company from a start-up from to one of the nation’s leading advisory firms. His commitment to culture has been one of the major driving forces behind his success, making him a fantastic Culture Architect. In part one, Adam shares the beginnings of his career and the intentional choice he made to create a culture driven company.
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Apr 25, 2022 • 30min

06. Leadership Under Pressure: Lessons from Navy SEAL Mike Burns (Part 2)

David wraps up his conversation with Michael Burns. In part two, Mike shares the importance of servant leadership, the skill set he acquired as a Navy SEAL that is helping him today, and why sometimes you need to sacrifice to succeed.
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Apr 18, 2022 • 26min

06. Leadership Under Pressure: Lessons from Navy SEAL Mike Burns (Part 1)

This week’s Culture Architect is Michael Burns. During his distinguished military career, Mike was involved in hundreds of combat operations around the world and is the recipient of numerous military awards, including the Bronze Star Medal with Valor. Mike also served as a team leader for multiple SEAL, Joint Forces, and multinational teams. Mike is currently an associate at Sway Ventures. In part one, Mike shares what he learned about being a leader while playing lacrosse at the University of North Carolina, what led him to enlist in the Navy, and the importance of working together as a team.
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Apr 4, 2022 • 27min

05. How Successful Culture Change Really Happens w/ Kevin Oakes (Part 2)

In the conclusion of David's discussion with  Kevin Oakes, the author of Culture Renovation:18 Leadership Actions to Build an Unshakeable Company, Kevin talks about why companies should rethink the way they bring on new employees and why there are no shortcuts when it comes to changing a culture.

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