Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise SEO teams struggle to optimize for AI-driven traffic patterns. John Vantine, Director of SEO at GoodRx, has built a cross-functional generative search task force over 7 years that powers discovery across Google, ChatGPT, and emerging AI platforms. He discusses the critical need for product-led SEO roles that execute strategic roadmaps through engineered features, and shares frameworks for building cross-functional teams that maintain SEO strategy while developing user-focused products optimized for both traditional and AI-powered search engines.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's AI Overviews now appear in 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high-stakes healthcare space. The discussion covers establishing 50/50 collaboration models between SEO teams and subject matter experts, implementing back-to-basics technical foundations for less sophisticated AI crawlers, and developing content integrity systems that scale across hundreds of thousands of pages in YMYL categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams are spending millions tracking AI visibility without proven ROI. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why visibility dashboards measure vanity metrics instead of business impact. He outlines his first-click attribution framework that positioned SEO as responsible for $200M in revenue, explains why brand-inclusive reporting builds executive confidence over non-brand keyword obsession, and shares his holistic marketing integration strategy that treats SEO as awareness driver rather than isolated traffic channel.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eli Schwartz, a growth advisor and SEO expert known for his work with Tinder and Coinbase, delves into the pitfalls of AI visibility tracking and its failure to measure conversion effectively. He critiques the trend, likening it to outdated rank tracking practices and highlights the limitations of relying on ephemeral metrics. Eli also presents his unique first-click attribution method, emphasizing the need for a cohesive marketing strategy that integrates SEO with brand and paid channels for sustainable organic growth.

Enterprise SEO teams struggle to prove ROI while chasing AI visibility metrics. Eli Schwartz, growth advisor who has driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, challenges the industry's obsession with LLM mention tracking and prompt visibility tools. He reveals why first-click attribution models show SEO driving 67% of conversions at major brands, demonstrates how to position SEO as a revenue driver rather than traffic generator, and explains why sustainable organic growth requires focusing on user intent over algorithmic manipulation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams struggle to prove ROI while adapting to constant change. Eli Schwartz, growth advisor and author of Product Led SEO, has helped companies like Tinder, Coinbase, and LinkedIn generate millions in organic revenue by focusing on business outcomes over vanity metrics. The discussion covers transitioning from traffic-focused to conversion-driven SEO strategies, building cross-channel attribution models that demonstrate first-click value, and why AI visibility tracking often measures activity rather than meaningful business impact.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise SEO teams track AI visibility without measuring business impact. Eli Schwartz, growth advisor who's driven millions in organic revenue for Tinder, Coinbase, and LinkedIn, reveals why current visibility tracking resembles "impression tracking without attribution." He outlines first-click attribution frameworks that demonstrate SEO's true $200M revenue contribution, competitive share-of-voice analysis that prioritizes market positioning over granular prompt tracking, and sustainable citation strategies that focus on quantity over manipulated mentions.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

86% of AI citations come from sources brands already control. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit discussions into AI search advantages. Kirk reveals his framework for authentic community engagement that prioritizes reader value over brand mentions, his approach to managing negative sentiment through strategic non-engagement with trolls, and his methodology for leveraging Reddit's upvote system as a reputation validation mechanism that feeds directly into AI training data.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

86% of AI citations come from sources brands already control, yet Reddit dominates AI discovery responses. Danny Kirk, founder of ReddiReach, has helped 500 brands navigate Reddit ethically while building a $2 million agency focused on turning Reddit from liability into AI search advantage. The discussion covers the strategic shift from 80% to 20% Reddit citations in AI responses, enterprise reputation management frameworks for community-driven platforms, and tactical approaches for leveraging organic Reddit engagement over traditional paid advertising in the age of AI-powered search discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Danny Kirk, founder of ReddiReach, as he shares insights on how to harness Reddit for AI-driven search advantages. He reveals that 86% of AI citations come from brand-controlled sources, emphasizing Reddit's powerful role. Danny explores strategic comment optimization to boost reader engagement and discusses modern buyer behavior, highlighting the need for human validation after AI recommendations. The conversation touches on the competition between Reddit and YouTube in influencing product sentiment while considering attention spans in an ever-evolving digital landscape.