Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Position Zero Month. Today, our guest speaker Alex Scoble walks us through optimizing content for both Position Zero and Voice Search. Alex Scoble is the Chief Marketing Officer for FlightGuru.com. Show NotesConnect With: Alex Scoble: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Position Zero Month. Today, our guest speaker Courtney Cox Wakefield discusses the 4 pillars of building out a content strategy in pursuit of Position Zero: Audience Research, Competitor Research, Content Optimization and Technical Optimization. Guest Courtney Cox Wakefield, Digital Marketing Manager at Children's Health will share her best practices for optimizing Position Zero worthy content. Show Notes Connect With: Courtney Cox Wakefield: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Position Zero Month. Today we talk about the difference between Rich and Featured Snippets and how to identify Featured Snippet opportunities based on your category needs. Show Notes Connect With:Sebastien Edgar: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Position Zero Month. Rise above the digital noise and join us this month as we explore Google's top spot and what you and your brand can do to get there. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join us today as we take a deep dive into the technical aspects of Robots.txt, Google's crawlers, Webmaster authority, and what you can do to control the creepy crawlers of the wide-wide web! Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ho-Ho-Ho SEOs! Tune in to learn when you should prepare for the holidays and how Assessment, Planning, Timing and Authority can help you win this season. Show Notes Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re bringing sexy back to structured data. We also discuss organization and acquisition creating, and testing content vs. structure. Connect With: Jordan Koene: Website // LinkedInBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we’re going to talk about who was impacted by Google’s latest core algorithm update. Other topics we cover include Broad Core Update YMYL (Your Money Your Life) and E-A-T (Expert, Authority, Trust). Show Notes Connect With: Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Voices of Search arms SEOs with the latest news and insights they need to navigate the ever-changing landscape of Search Engine Optimization and Content Marketing. From the heart of the Silicon Valley, Searchmetrics’ Jordan Koene delivers actionable insights into using data to navigate the topsy-turvy world now being created by Google, Apple and other search giants. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.