Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This month we're looking into the crystal ball to tell you SEO's and content marketers what you can expect in 2020. Joining us is Eric Enge, who's the Principal of Digital Marketing at Perficient Digital, which is a leading digital transformation consulting firm serving enterprise customers with unparalleled information, technology, management, consulting, and creative capabilities. In part 1 of our conversation, Eric is going to share his predictions for why Google will be integrating more features into its UI in 2020.Connect With:Eric Enge: Website // LinkedIn The Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 3 of our conversation, we are going to talk about Collin's predictions for the e-commerce landscape.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 2 of our conversation, Collin is going to share some of his projections for the greater marketing landscape that could affect SEO's.Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This month we're looking into the crystal ball to tell you SEOs and content marketers what you can expect in 2020. Joining us is Collin Colburn, who is an Analyst at Forrester, which is one of the most influential research and advisory firms in the world. In part 1 of our conversation, Collin is going to share some of his predictions for the SEO landscape for 2020. Connect With: Collin Colburn: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: Google wasted no time entering 2020 with a bang, releasing a core algorithm update and updating their Google Shopping Experience within the same week. Join Ben and Searchmetrics CEO Jordan Koene as they review and analyze the immediate impact of Google’s first update of 2020 and offer key advice on how to best strategically react. Summary The update visibly affected SERPs, refining the ability to select sub-categories and expanding knowledge graphs in the right-hand rail for broad topics. The improvements indicate Google is trying to expand its influence by acquiring more online real estate with their Shopping Experience and upgrade the user experience overall. SEOs and search analysts should focus on ranking data, taking screenshots of SERPs and testing key results and sets. Documenting and saving these records to analyze the history of changes Google makes is paramount to tracking and formulating SEO strategies. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet has become a massive forum, bringing people together to exchange knowledge, ideas and goods. This exchange is rooted in philosophical principles creating a marketplace of sharing news, information and strategies amongst the SEO community. Join Ben for career day as he interviews Mozilla’s Global Head of SEO Raphael Raue who shares how philosophy has inspired his passion for SEO and fostered his drive to solve problems posed by the SEO community. Summary Raue’s passion for SEO arose from his experience with the internet’s philosophical capability of giving people the ability to share specific point of views, connecting people and the ways people use it to interact with each other. “As an SEO you write for robots and people think you spam the internet via robots. But at the end you're, most of the time, really an advocate for users.” – Raue Raue identified with Mozilla’s mission to ensure that the internet remains open and accessible and found it matched his interest in sharing his skills and knowledge to create a bigger, better internet ecosystem. GUESTS & RESOURCES: Start your Searchmetrics Suite Free Trial Jordan Koene: LinkedIn Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn Episode Transcript See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The internet launched nearly 30 years ago and now has more than 1.7 billion websites. Google’s web crawlers can comb websites incredibly fast, but as the amount of webpages increase, Google and other search giants may need to regulate outdated content just to keep up. Join Ben and Searchmetrics CEO Jordan Koene as they conclude 20/20 Vision Week with a final discussion predicting what policies and rules Google may implement to regulate older, low value content. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The backlink, a staple of SEO best practices, is trending toward an inevitable end in 2020 and beyond as search giants like Google look to better authority-building practices. Join Ben and Searchmetrics CEO Jordan Koene as they continue 20/20 vision week discussing the impending end of backlinks and recommend tactics SEOs should focus on as backlink value decreases. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: The number of Google algorithm updates reached a new high in 2019, along with their transparency in communication to keep the industry informed on the most recent changes. Join host Ben and Searchmetrics’ CEO Jordan as they review Google’s communication strategies and share what information they expect Google to provide in future announcements. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode Overview: As Google moves to increase zero-click SEO positioning it’s also adding more vertical based paid ad elements, which raises an important question – How will these changes affect brands and advertisers? Join Ben and Searchmetrics’ CEO Jordan as they continue 20/20 Vision Week discussing Google’s focus on increasing featured elements and analyzing how these changes will impact the search ecosystem and competitive landscape. Show NotesConnect With:Jordan Koene: Website // LinkedIn Benjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.