Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Ben chats with Cyrus Shepard, an SEO Strategist at Moz, about link-building strategies. What are some effective link-building tactics that you can apply to your business? Today, Cyrus shares link-building strategies used by Moz, one of the most trusted SEO companies in the world. Ben and Cyrus talk about how you can use link-building as a respected SEO. Show NotesConnect With: Cyrus Shepard: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Tyson Stockton, vice president of services at Searchmetrics, reflect on some of the winners and losers in SEO over the past month. With update season well underway and the latest Google IO conference, there are still whispers about a possible Google algorithm update coming soon. So there’s no doubt that SEOs everywhere are starting to feel the changes. Tyler and Ben discuss some of the trends in today’s SEO world. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Did Google really just have a surprise algorithm update? Jordan Koene, SEO strategist and advisor at Searchmetrics, discusses with Ben about whether or not Google has updated its algorithm and what this could mean for your marketing strategies. We’ve all experienced the effects of a Google algorithm update and we know the learning curve that can come with it. Today, Ben and Jordan talk about what you can do to prepare for an algorithm update and how you can adjust to accommodate it. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, Ben talks with author and SEO growth advisor, Eli Schwartz, about his thoughts on what SEO means in the current marketing climate. Is SEO still considered a dark art? Getting to the top of SERPs is the aim for companies who invest in SEO. Ben and Eli discuss how you can nurture your SEO process organically and the long-term benefits that come with it. Show NotesConnect With: Eli Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Author and SEO growth advisor, Eli Schwartz, drops in to chat with ben about product-led growth strategies. Eli recently completed his book titled ‘Product-Led SEO: The Why Behind Building Your Organic Growth Strategy’ where he gets into detail about when and if you need to invest in SEO. What does it mean to have an effective SEO growth strategy? Ben and Eli discuss how you can determine the best growth strategy for you. Show NotesConnect With: Eli Schwartz: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Steve Wiideman, CEO and Founder of Wiideman Consulting Group, discuss the importance of marketing to mobile devices. With the launch of Google Mobile Crawl, how important is it for you to prioritize mobile users when thinking about your user interface? And what does this say for the future of search. Ben and Steve talk about optimization tips to keep you on Google’s first page. Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben connects with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, to talk shop about multi-location SEO. While the pandemic has impacted how SEOs work, data still remains at the heart of this process. You need to know how to scale your multi-point strategy or get the right team involved to help you. Today, Steve shares some pro-tips that you can use to optimize your strategy? Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben chats with Steve Wiideman, CEO and Founder of Wiideman Consulting Group, about how the pandemic has affected the world of SEO. Steve is a veteran of the SEO industry in both the agency and the consulting sector. Today, backed by his years of first-hand experience in the field, Steve shares how you, too, can both survive the pandemic and prepare for the future. What does the future of SEO look like? Show NotesConnect With: Steve Wiideman: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the final installment of SEO Reporting Week. So far this week, Tyson and I have talked about SEO KPI funnels, leading versus lagging SEO metrics, evaluating SEO brand metrics, and whether zero click has any value. Today, we're going to wrap up SEO reporting week by talking about SEO stakeholder alignment. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is the 4th installment of SEO Reporting Week. So far this week, Tyson and I have discussed SEO KPI funnels, the difference between leading and lagging SEO metrics, and how you can evaluate your SEO brand metrics. Today we're going to talk about whether zero click has any real value. Show NotesConnect With: Tyson Stockton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.