Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 2 we discuss SEO vs. Brand. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week we're going to publish an episode every day, discussing how you should compare and prioritize SEO against other channels in your company's marketing mix. Joining us for SEO Battles Week is Lillian Haase, the Director of European marketing at Searchmetrics. In part 1 we discuss SEO vs. FB. Show NotesConnect With: Lillian Haase: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene and Tyson Stockton from Searchmetrics give advice on what you should be doing after a site migration. Jordan is an SEO strategist and advisor at Searchmetrics. While Tyson is the vice president of services. So after launching the website, how do you ensure that it’s ready for SERPs? Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben and Jordan Koene, SEO strategist and advisor to Searchmetrics continue the conversation about the latest updates in search.We’ve seen, for the most part, that content quality is the major ranking factor right now. Other elements like site speed only act as tie-breakers. Today, Ben and Jordan talk about Google’s attack on spammy verticals. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jordan Koene, SEO strategist and advisor to Searchmetrics is back to chat with Ben about more algorithm news and updates. For many SEOs it’s a time of total confusion when deciding where to focus your efforts. The truth is, Google is still figuring that part out. Today, Ben and Jordan discuss the impacts of Google’s broad core update so far. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben sits down to chat with Jordan Koene, SEO strategist and advisor to Searchmetrics. Today is all about the latest algorithm news and updates. Core web vitals is only the latest step in the evolution of SEO. Today, Jordan and Ben talk about Google’s update on core web vitals. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Searchmetrics’ SEO strategist Jordan Koene and VP of search Tyson Stockton, look into the SEO winners and losers for the month of July. SEO is a constantly changing environment. What were the leading trends in search for the month of July? And whose strategy was just right to come out at the top or the bottom of Google’s result page?. Show NotesConnect With: Jordon Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon to talk some more about link building. Link building is an important part of your SEO arsenal. So how can you ensure that you get consistent and high-quality links? Today, Deepak talks to Ben about some free resources that will generate 10 high-quality links for you per month. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon, chats with Ben about content. Your content is how you relate with your target audience. How much content are you currently putting out there? Today, Ben and Deepak discuss how you can scale your content team to produce 50 blogs per month. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Deepak Shukla, the founder of London-based SEO agency, Pearl Lemon. We want to outrank our competitors. That’s why we invest so much in our SEO strategy. Today, Ben and Deepak discuss coat-tail link building. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.