Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Global SEO Lead at Square, Sebastien Edgar, looks into some of the operational tactics for international enterprise expansion. When it comes to market expansion, SEOs have to do their homework. What pages should be translated from your website for the new site? Which pages shouldn’t make the cut? Today, Sebastien tackles making market expansion a reality. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sebastien Edgar, Global SEO Lead at Square, discusses strategies for international expansion. As the world becomes more digitally native, brands who wish to stay ahead of the curve are looking to expand into new markets. But this process can be complicated. So, today, Sebastien provides his roadmap to SEO localization and international expansion. Show NotesConnect With: Sebastien Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Owner at Incrementors, Shiv Gupta, wraps up his discussion on the future of voice search. People are getting more comfortable with the idea of conversing with devices. They’re talking to their phones the most and Google has taken note. Today, Shiv offers survival tips for the 2022 voice search revolution. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shiv Gupta, Owner at Incrementors, discusses the future of voice search. Alexa, Cortana, and Siri have become an integral part of a lot of our daily lives. While voice search is steadily being adopted by more people, its SERPless nature complicates the job for SEOs. Today, Shiv outlines how voice search will impact SEO in 2022. Show NotesConnect With: Shiv Gupta: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pearl Lemon’s Founder, Deepak Shukla concludes his thoughts on SEO’s current state. Topical content is undeniably useful in terms of generating leads and traffic. But there is no one size fits all when it comes to targeting. Deepak gets into why topical content may not be a good use of your time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of Pearl Lemon, Deepak Shukla, continues the discussion on the importance of reputation management. On one hand, reviews equal customer engagement, which equals pleasing the algorithm. On the other hand, they aren’t guaranteed, even if you offer excellent service. Deepak tackles why reviews may be your biggest waste of time. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Deepak Shukla, Founder of Pearl Lemon weighs in on what works and doesn’t in SEO. Let’s face it, buyer decisions are influenced by reputation. Which means it’s up to SEOs to manage their clients’ reputations online to drive sales. Deepak breaks down why reputation management is SEO’s number one failure. Show NotesConnect With: Deepak Shukla: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Searchmetrics’ SEO Strategist, Jordan Koene, goes over 2022 SEO predictions. The SEO community is hardly ever right when it comes to Google and predictions. However, access to past data and observation of trends offer clues on Google’s next move. Today, Jordan offers his 2022 SEO predictions. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Strategist at Searchmetrics, Jordan Koene, looks back at 2021. This was a year filled with a variety of changes from Google. From an algorithm update on the cusp of the holiday season to a shift in SERPs, Google’s been busy. 2021 was also a year filled with SEO learning opportunities. Today, Jordan gives us a 2021 SEO year in review. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Searchmetrics’ SEO Strategist, Jordan Koene, reviews Black Friday. Consumers are researching products online and opting to go in-store for purchases. Plus, eCommerce sales have dipped since 2020. With the trend continuing into the holiday season and consumer wallets tightening, challenges lie ahead. Today, Jordan takes a look at what happened over Black Friday. Show NotesConnect With: Jordan Koene: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.