Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. How do SEOs enable content writers without slowing down their process? To avoid stifling the creative process, a clear content brief is a great starting point. Today, Jordan and Tyson discuss content creation. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. Templates are one of the many tools SEOs can use to break ground with content teams, managers, and planners. Ultimately, these tools are removing the frictions between SEOs and content teams and enabling more fluid conversations around content. Today, Jordan and Tyson discuss content resource planning. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

VOS guest-hosts and PreVisible Co-Founders, Tyson Stockton and Jordan Koene continue discussions on the basic principles of educating an enterprise SEO team. SEO tactics cannot stand on their own. Instead, it is critical to operationalize SEO within organizations and businesses for success. Today, Jordan and Tyson touch on what your organization needs to know about SEO. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

PreVisible Co-Founders, Tyson Stockton and Jordan Koene, guest host SEO Education Week and dive into content. When we think about who needs SEO education the most, content writers may come to mind first. Unfortunately, executives and sponsors are often overlooked when they are the ones making the content initiative investments. Today, Jordan and Tyson discuss content ownership. Show NotesConnect With: Tyson Stockton and Jordan Koene: Website // LinkedIn // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rad Paluszak, Husky Hamster’s CTO, wraps up discussions on common tactics in eCommerce link building. In eCommerce, content is only one part of the ranking equation for SEOs. Technical SEO is just as essential to improving our organic rankings. Today, Rad talks about common eCommerce SEO mistakes. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rad Paluszak, Husky Hamster’s CTO, continues to discuss common tactics in eCommerce link building. Link building still remains one of the most important ranking factors for Google. Fortunately for link builders, eCommerce’s product variety increases the content creation opportunities. Today, Rad talks about link building for eCommerce websites. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rad Paluszak, Husky Hamster’s CTO, discusses common tactics in eCommerce link building. Google sends mixed signals about what is allowed and what isn’t when it comes to link building. This makes it difficult for SEOs to truly know what the best practices are. Today, Rad talks about link building pitfalls. Show NotesConnect With: Rad Paluszak: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists inevitably helps companies increase brand awareness. B2B tech and SaaS companies are already reaping the benefits of B2B evangelism. Today, Mark discusses the process of finding B2B evangelists. Show NotesConnect With: Mark Raffan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show NotesConnect With: Mark Raffan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ben meets with Greg Digneo, founder of Content Guppy to talk shop on what it takes to create quality content. They talk about creating content for B2B businesses. Is your website content converting to sales for your business? Today, Ben talks with Greg about the content framework that Greg uses to convert website visitors into customers. Show NotesConnect With: Greg Digneo: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.