Zori Zafirova
COO of Daraz overseeing operations, customer experience, strategy, HR, and financial services; leads Daraz's ecommerce operations across Pakistan, Bangladesh, Sri Lanka and other frontier South Asian markets within the Alibaba Group.
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17 snips
Oct 13, 2023 • 45min
E34: [COO talks] running Alibaba-owned ecommerce in Pakistan, Bangladesh and Sri Lanka (all at once)
Zori Zafirova, COO of Daraz who runs ecommerce across Pakistan, Bangladesh and Sri Lanka, shares her journey from international corporate roles to leading frontier‑market operations. She discusses building logistics in low‑infrastructure cities, the quirky onions growth hack in Bangladesh, managing multimarket teams and borrowing Alibaba playbooks to scale everyday goods and groceries.
