Zofia Zwieglinska
International reporter for Glossy who covers retail and social commerce, offering reporting and analysis on how TikTok Shop and creator commerce are evolving.
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Feb 5, 2026 • 24min
Why creators are building systems — not chasing virality — on TikTok Shop
Zofia Zwieglinska, an international retail and social commerce reporter, explains how TikTok Shop is shifting creators toward repeatable systems. She discusses replicable video formats, product bundles, AI tools that speed production, and why long-term partnerships and many small creators are reshaping commerce on the platform.
