Zoe Hamilton
Chief Strategy Officer for Unilever at Ogilvy London, responsible for strategy on Dove's Real Beauty platform and long-running brand effectiveness work.
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Mar 26, 2026 • 24min
WARC Rankings 2026: Dove's 'Real Beauty' wins the Effective 100
Zoe Hamilton, Chief Strategy Officer for Unilever at Ogilvy London, talks about steering Dove's Real Beauty platform and its long-running effectiveness. She reflects on the platform’s origin, the research that sparked it, and how it evolved for digital and social challenges. Zoe also explains how a global purpose stays locally relevant and why longevity keeps the work effective.
