Zack Fishman

Zack Fishman, Chief Growth Officer at Fishman PR and Franchise Elevator, brings decades of franchise marketing and agency leadership know-how. He discusses growing up in a family franchise, modernizing a legacy agency during COVID, why franchise trends are cyclical, the edge operator-led brands have over sales-led ones, problems with sales incentives, and why pet hospitality and children’s services are poised to thrive.