Zach Kitschke
Chief Marketing Officer at Canva and an early employee (employee #5) who helped scale the company from launch to hundreds of millions of users, leading product-driven global marketing and community programs.
Top 3 podcasts with Zach Kitschke
Ranked by the Snipd community
Jul 12, 2023 • 51min
Zach Kitschke, CMO of Canva: Design For Everyone
CMO of Canva, Zach Kitschke, shares insights on Canva's journey to success, avoiding marketing buzzwords, embracing AI, and the value of professional coaching. They discuss seizing growth opportunities, democratizing design, brand building, AI evolution, and the challenges of rapid company growth. The conversation also touches on adaptability in hiring, team culture alignment, and the benefits of saying yes to new opportunities.
Mar 11, 2026 • 41min
Canva CMO on the marketing strategies that built Australia’s largest private company - Zach Kitschke
Zach Kitschke, Canva’s CMO and employee #5 who helped scale the company globally. He recounts early scrappy marketing, the freemium play that drove massive adoption, and the cheeky “Make the Logo Bigger” campaign. Zach also covers localization into 100 languages, product-first vs brand investment, and how AI and community programs are shaping Canva’s next chapter.
Aug 7, 2024 • 18min
Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Zach Kitschke, CMO of Canva, discusses the platform’s transformative journey from a small team to a global design powerhouse with over 180 million users. He emphasizes the importance of creating delightful product experiences that empower everyone to communicate visually. The conversation highlights how Canva adapts to user needs through community involvement and data-driven strategies. Zach also dives into the shift from traditional marketing to continuous engagement, showcasing the power of social media in driving brand visibility and user experience.
