Zac O'Hara
Chief Operating Officer at North Shore Masonry who has implemented AI tools (Mason AI) to automate operations and sales processes, driving efficiency and growth across multiple markets.
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Feb 18, 2026 • 1h 2min
The Contractor Who Built a Digital Teammate Named Mason AI | Zac O'Hara
Zac O'Hara, COO of North Shore Masonry who built Mason AI to automate ops and sales. He talks about turning voice memos into estimates, scraping permits for leads, automating daily reports, and routing tasks to the best AI models. He also covers model comparisons, security tradeoffs, and how AI changes hiring and marketing in trades.
