Yory Wurmser
Principal analyst leading EMARKETER's media, advertising, and technology coverage, specializing in ad tech and programmatic trends including standards for agentic advertising.
Top 3 podcasts with Yory Wurmser
Ranked by the Snipd community
Jan 5, 2026 • 20min
The Great BTN Bake (Take) Off — Digital Trends for 2026: Agentic Ad Buying and the Video Podcast Winners | Behind the Numbers
Join Yory Wurmser, a principal analyst specializing in ad tech, and Ross Benes, a senior analyst focused on podcasts, as they compete in a fun bake-off style discussion. Yory predicts agentic ad buying will revolutionize the industry by automating processes, while Ross reveals how YouTube's established platform will dominate the upcoming surge in video podcasts. They also delve into the challenges of adopting new standards, the significance of visual engagement, and factors that make video podcasts truly captivating. A lively clash of insights awaits!
Oct 24, 2025 • 22min
Is ChatGPT the Next Operating System? What That Means for Google and AI Devices | Behind the Numbers
Yory Wurmser, a principal analyst specializing in advertising and media, teams up with Grace Harmon, a tech analyst focused on AI. They explore the potential of OpenAI as a super app that could transform consumer devices, discussing its impact on traditional platforms like Google. The duo analyzes which integrated apps will thrive within ChatGPT and what monetization strategies may emerge. They also ponder the shifting landscape of data privacy and the future of AI-first interfaces, predicting a gradual, yet significant disruption in tech.
Oct 17, 2025 • 25min
Digital Lessons 2025 — The Triopoly’s Power, the Sleeping YouTube Giant, AI Search Behavior, and More | Behind the Numbers
Join Eleni Digalaki, VP of Global Content Operations, and Yory Wurmser, Principal Analyst, as they unpack the digital landscape of 2025. Discover why the ad triopoly's hold is slipping despite rising dollar share, and learn about the under-monetization of YouTube despite its vast attention. The duo discusses the barriers limiting e-commerce growth in sectors like food and auto, and how AI might reshape shopping behaviors. With insights on emerging competition from platforms like TikTok, this conversation dives deep into the future of digital advertising.
