Yajun Zhang
Global strategist and innovator based in Thailand for the winter, providing analysis on Chinese social media trends, tourist behavior, and evolving travel preferences among Chinese visitors.
Best podcasts with Yajun Zhang
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Jan 27, 2026 • 36min
Lost in Thailand: The New Chinese Diaspora from Bangkok to Addis Ababa
Yajun Zhang, a global strategist in Thailand who decodes Chinese social media and travel tastes, and Thomas Bird, a travel writer and China watcher with deep Southeast Asia experience, explore why Chinese mass tourism to Thailand collapsed. They discuss viral scam panics on WeChat, the shift from package tours to independent travelers, and Mandarin’s growing role across Southeast Asia and new diaspora hubs.
