Yacin Marzouki
Omnichannel expert in the pharmaceutical sector specializing in customer journeys, content activation, and aligning global strategies with local execution.
Best podcasts with Yacin Marzouki
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Feb 19, 2026 • 8min
S12 E01: The 2026 pharma forecast: Unknowns and personal goals
Yacin Marzouki, omnichannel expert who shapes customer journeys and aligns global strategy with local execution. He frames AI as pharma’s biggest unknown and opportunity. Short takes cover AI governance, costs and privacy, pricing and policy volatility, and the push to better activate existing content across channels.
Dec 23, 2025 • 17min
S11 E05: Pharma's year in review 2025
Jonathan Sackier, a surgeon-entrepreneur and medical tech innovator, reflects on the challenges and triumphs of 2025's healthcare landscape. Hanna Svanbäck, Eli Lilly’s neuroscience head, sheds light on access issues in Alzheimer’s care and key collaborations enhancing diagnosis. Yacin Marzouki, an omnichannel expert, discusses the uneven adoption of strategies between global and local markets, emphasizing the importance of local engagement. Together, they explore regulatory upheavals, scientific breakthroughs, and the stigmas affecting dementia support.
