William Milliken
Founder of Swoop Scoop who built a multi-million dollar pet waste removal business and created the Poop Scoop Millionaire community to teach others how to start and scale similar businesses.
Top 3 podcasts with William Milliken
Ranked by the Snipd community
54 snips
Feb 9, 2026 • 41min
722: The Million Dollar Business in Your Backyard
William Milliken, founder of Swoop Scoop who built a multi-million dollar pet waste removal company, tells how a low-cost local service turned into big revenue. He covers validating demand, viral local marketing, pricing and routing for recurring customers. Expect rapid-growth tactics, hiring and ops systems, and how he scaled the business and created a coaching community.
Jun 9, 2025 • 25min
190. How to build a 7-figure poop scooping business
William Milliken, the owner of Swoop Scoop, dives into his surprising transition from digital marketing to a thriving pet waste removal business. In just three months, he gained 350 clients with a $1,000 investment. He reveals how to identify market gaps and build a premium service model that ensures recurring revenue. William emphasizes effective marketing strategies, customer demographics, and shares insights on minimal startup costs. His story highlights the potential of ‘unsexy’ businesses for substantial wealth creation. A must-listen for aspiring entrepreneurs!
Feb 27, 2026 • 43min
This Pet Waste Removal Business Earned $3M in Annual Revenue! | Nick Loper & William Milliken
William Milliken, founder of Swoop Scoop and creator of Poop Scoop Millionaire, turned pet waste removal into a $3M business. He talks rapid early traction, low-cost customer acquisition like door hangers and vet networks, scaling with Facebook ads and efficient routing, premium branding and unit economics, and building a training community to help others replicate the model.
