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William Lee Adams

Presenter of the World Business Report on the BBC World Service, who introduces news segments and conducts interviews on global business and finance stories.

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Feb 10, 2026 • 14min

From Tyra Banks to Melania Trump: Are celebrity documentaries just PR?

On February 16 Netflix will release “Reality Check: Inside America’s Next Top Model” — a three-part series on the controversial modelling competition. Tyra Banks, the supermodel who hosted the show, features prominently in the ANTM documentary, along with former judges and coaches Jay Manuel, Nigel Barker and Miss J. We look at why Tyra might want to offer her own take on past controversies. Melania Trump, Taylor Swift, Beyoncé and Billie Eilish are among other celebrities who feature in documentaries, docu-series or concert films. But why are these celebrity docs so popular — and what’s the business motivation behind them? BBC reporter William Lee Adams joins us to explain.We also discuss “Melania,” which follows First Lady of the United States Melania Trump during the twenty days leading up to President Donald Trump’s inauguration in January 2025. During the film she discusses her background as an immigrant from Slovenia and the painful loss of her mother Amalija Knavs. The film also captures intimate moments within the Trump family, helping showcase the president as a person rather than a politician. We assess whether the sympathetic portrayal will change opinions in a divided America.And what about music stars? We look at how concert films — Beyoncé’s “Renaissance: The Film,” Billie Eilish’s “Hit Me Hard and Soft: The Tour” and Taylor Swift’s “The Eras Tour” — can help singers mythologise themselves while also bringing in a lot of revenue. Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 330 12 33 22 6 Presenter: Iqra Farooq Producers: William Lee Adams, Emily Horler and Mora Morrison Video Journalist: Baldeep Chahal Editor: Verity Wilde
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Dec 22, 2025 • 11min

Just checking in…are my emails holding me back at work?! xx

Yasmin Rufo, a BBC culture reporter specializing in workplace communication, shares insights on how email tone and punctuation can shape professional perception. She reveals that excessive politeness and emojis may undermine your credibility. Joining her is William Lee Adams from the BBC World Service, who discusses global differences in email styles. They explore how cultural context influences communication, with tips on being direct and authentic while navigating diverse email practices. Discover how to refine your emails for a more confident workplace presence!

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