Wes Temple

Wes Temple, a strategist at Gorilla 76 specializing in data-driven marketing for industrial companies, joins Brendon Forrest and Allen Fennewald to discuss building effective marketing budgets. They delve into working backward from revenue goals to establish realistic budget needs and explore calculating close rates and cost-per-lead. The conversation emphasizes balancing digital and traditional marketing, avoiding common budgeting mistakes, and the importance of ongoing expense tracking. Essential insights for anyone in manufacturing marketing preparing for future growth!