Wayne Kay
Regional VP of Sales Leadership EMEA at TTEC Digital with expertise helping large organisations prepare for AI-powered customers; discusses contact-centre AI readiness, authentication and sandboxing practices.
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Jan 27, 2026 • 17min
Who's Really Calling? The Rise of AI Customers - TTEC Digital
Wayne Kay, Regional VP of Sales Leadership EMEA at TTEC Digital, helps organisations prepare for AI-powered customers. He discusses how AI agents are now calling contact centres, a US bank’s surprise AI debt negotiation, why current authentication fails, and the need for sandboxing and cross-functional trust to build AI-customer readiness.
