W. Howard Chase
Pioneer in issues management and predicting industry potential issues.
Best podcasts with W. Howard Chase
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Feb 25, 2020 • 27min
The Origins of Corporate PR Manipulation
Explore the manipulation of public opinion by Edward Bernays and W. Howard Chase, key figures in public relations. Learn about Bernays' use of psychology to sway the masses and Chase's focus on issues management. Discover how they shaped public perception and influenced corporate image, including the controversial 'crying Indian ad.'
