Vrushali Paunikar

Vrushali Paunikar, Chief Product Officer at Carta, shares her extensive experience in product management. She discusses how Carta transformed finance practices with a customized general ledger and innovative equity compensation strategies. The conversation dives into balancing depth and breadth in product development, the evolution of roles in fintech, and the importance of ongoing learning in navigating complex domains. Vrushali also emphasizes hiring innovators with curiosity to foster a culture of collaboration and drive meaningful change.

Vrushali Paunikar, Chief Product Officer at Carta, has played a key role in scaling the company from $20M to $500M ARR by broadening its product offerings. She shares insights on transforming Carta from a cap table management tool to a comprehensive platform for private capital. Vrushali discusses the importance of understanding customer needs for successful product development and explores different strategies for international expansion. Additionally, she highlights the balancing act of empowering teams while maintaining effective leadership.

Vrushali Paunikar, Chief Product Officer at Carta known for building product and design teams, talks scaling a fund administration product into a $100M business. She recounts focused surge experiments, shadowing fund accountants, and lessons from double-entry accounting. She also covers making the case for a purpose-built ledger and aligning product and product marketing.