Vidhya Srinivasan
Head of Ads and Commerce at Google, overseeing Google Ads, YouTube Ads, Shopping, Merchant Center, Gemini integrations, and payments, and architecting AI-driven commerce and advertising experiences.
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Feb 13, 2026 • 29min
Vidhya Srinivasan on Agentic Commerce and the AI Rewiring of Marketing
Vidhya Srinivasan, Head of Ads and Commerce at Google, who builds AI-driven ad and commerce systems. She unpacks agentic commerce and the Universal Commerce Protocol. She explains how Gemini reshapes intent, creative, and performance. She stresses tech fluency for marketers, the role of first-party data, and leadership principles for AI transformation.
