Victoria Durgin
Channel Insider editor and channel expert who explains the IT channel ecosystem and how distribution partners, MSPs, and resellers enable technology adoption across businesses.
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Mar 30, 2026 • 1h 11min
The Hidden Industry That Controls The Tech Your Company Uses
Katie Bavoso, Channel Insider contributor who covers MSPs and AI adoption. Victoria Durgin, Channel Insider editor and channel expert who maps distributors and resellers. They unpack the invisible IT channel that delivers AI to businesses. Topics include how AI flows through MSPs and marketplaces, tools built for partners, vertical specialization, integration and data hurdles, and why MSPs both protect and amplify AI hype.
