Vicki Williams-Grahan
Brand President of Coyuchi, a luxury sustainable bedding company, with over 20 years of experience in retail, e-commerce, and direct marketing focused on customer segmentation and test-and-learn growth strategies.
Best podcasts with Vicki Williams-Grahan
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Apr 27, 2026 • 40min
Ep 606: How Coyuchi Tested True Meta Incrementality (6-Week Blackout Results)
Vicki Williams-Grahan, Brand President of Coyuchi with 20+ years in retail and e‑commerce, walks through a bold 6-week Meta blackout test. She discusses measuring platform incrementality, why product choice in ads matters, and how segmentation and daily contribution-profit forecasting shape acquisition for high-AOV, long-consideration brands.
