Vicki Tollemache
Director of User Experience Research at Grubhub who built and branded Grubhub's Parts Unknown generative research program to engage cross-functional teams and surface insights from emerging markets and unexplored product areas.
Best podcasts with Vicki Tollemache
Ranked by the Snipd community
Sep 23, 2019 • 40min
#24 - What's in a Name? Building Custom Research Programs that Stick with Vicki Tollemache
Vicki Tollemache, Director of User Experience Research at Grubhub who created the Parts Unknown program to explore new markets. She talks about branding research to make it sticky. She shares how travel-based field work educates product teams. She outlines logistics, scaling visits, and a practical standing research day cadence.
