Vi Wickam
Digital marketer and Google Ads/SEO strategist with decades of experience in e-commerce and local service businesses, founder of Wizard of Ads Online and expert in paid search, Local Service Ads, and integrating ad and SEO data.
Best podcasts with Vi Wickam
Ranked by the Snipd community
Apr 1, 2026 • 44min
How Vi Wickam Uses 2 Search Channels for Smarter Business Growth
Vi Wickam, a veteran digital marketer and founder of Wizard of Ads Online, breaks down when to use Google Ads versus SEO. He compares short-term paid testing with long-term organic growth. He covers Local Service Ads, profit-focused ROAS thinking, using paid data to shape SEO, common setup mistakes that waste budgets, and realistic timelines for ad optimization.
