Venon Tian
Group COO of ZUS (Zus/Zeus) Coffee, a tech-first Southeast Asian coffee chain that scaled from a single kiosk to over 1,000 outlets; speaks about the company's app-driven model, product strategy and regional expansion.
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Feb 10, 2026 • 44min
It’s Not About Coffee. How ZUS Beat Starbucks.
Venon Tian, Group COO of ZUS Coffee — the operator behind a 1,000+ outlet, app-first Southeast Asian chain. He discusses using flavoured “fun” drinks to win non-coffee drinkers. He explains why building ZUS’s own app unlocked crucial data. He outlines hyper-local menus, navigating fierce price competition, and strategies for fast regional expansion.
