Vaniele Casimir
Editor at WARC and author of the report 'What's Working in Sports Marketing', providing expertise and case-study analysis on sports marketing trends and best practice.
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Feb 19, 2026 • 16min
What's actually working in sports marketing
Vaniele Casimir, WARC editor and author of the report 'What's Working in Sports Marketing', shares trends and case‑study analysis. She explores cross‑platform ecosystems and hyper‑local plays. She discusses the rise of athlete creators, authenticity in brand–athlete partnerships, using events to build year‑round content, streaming strategies, and ways brands boost fan participation and advocacy.
