Usha Iyer
Chief Customer & Growth Officer at Hivebrite with a background as a C++ developer and product leader who managed large portfolios and scaled product-led initiatives into GTM and customer success.
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Feb 11, 2026 • 1h 3min
E63: A Product-Informed Approach for Go-To-Market (Usha Iyer: Chief Customer & Growth Officer @ Hivebright)
Usha Iyer, Chief Customer & Growth Officer at Hivebrite and former C++ developer turned product leader. She explains treating GTM like a product roadmap. Topics include finding hidden customer friction, running hypothesis-driven GTM experiments with SWAT teams, using control sets to diagnose churn, and instrumenting data to preserve context across the customer journey.
