In this engaging discussion, Nick Couldry, a sociologist and media theorist, and Ulises Mejias, an expert in information studies, unveil the troubling concept of data colonialism from their book, The Costs of Connection. They explore how our modern conveniences come with hidden costs, as personal data is harvested for profit. The duo draws parallels between historical colonialism and today's data extraction practices, warning of a new social order shaped by corporate interests. They also propose ways to resist this insidious trend through collective knowledge and action.