Tyler Masur
Head of Amazon at Pilothouse and an Amazon advertising expert who discusses using Amazon Marketing Cloud for audience building, analytics, and tactics to lower ACoS.
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Feb 13, 2026 • 18min
Ep 585: Amazon Marketing Cloud: 5 Audience Plays to Lower ACOS on Competitive Keywords
Tyler Masur, Head of Amazon at Pilothouse and Amazon ads expert, explains how Amazon Marketing Cloud enables audience building and deeper analytics. He covers using no-code templates vs AI-assisted SQL. He walks through testing isolated audience campaigns, overlaying in-market audiences on broad keywords, and using overlap reports to spot combo-driven conversion lifts.
