Tyler Aquilina
Media analyst at Luminate and lead author/editor of the Luminate Year‑End Film & TV Report 2025, providing data-driven analysis on streaming originals, viewership trends, and production dynamics.
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Jan 30, 2026 • 28min
The Real 'Heated Rivalry': The Competitive State of Streaming Originals
Tyler Aquilina, media analyst at Luminate and lead author of the Year‑End Film & TV Report 2025, breaks down streaming viewership trends and the new viewing-hours metric. He contrasts social buzz with actual rankings, explains Netflix's slipping share and rivals' gains, examines Love Island's streaming surge, and previews how returning hits and changing production incentives will shape 2026.
