Tucker Lake
Madison & Wall consultant who led research on how large agency groups are approaching AI and discusses findings about agency AI offerings, data philosophies, and commercial models.
Best podcasts with Tucker Lake
Ranked by the Snipd community
4 snips
Mar 23, 2026 • 22min
#63: The real agency AI divide: data, commercial models, and what's next
Tucker Lake, a Madison & Wall consultant who led research into agency AI, shares findings on how large agency groups are approaching AI. He explains why many AI offerings look surprisingly similar. Topics include debates about AI replacing creative roles, shifts from FTE fees to SaaS models, and the split between data maximalists and minimalists.
