Troy Neidermire
Experienced in optimizing budget allocation and incrementality for retailers and brands at Ovative.
Best podcasts with Troy Neidermire
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Feb 26, 2024 • 37min
Spotlight Series | Why Unified Marketing Measurement Is Key to Business Success
Learn about the importance of unified marketing measurements for retail success, including shifting away from legacy metrics, implementing a full-funnel approach, and establishing a testing framework. Discover insights on proper valuation of funnel efforts and gaining stakeholder buy-in through revenue-linked metrics. Explore Ovative's evolution in marketing measurement, career progression in measurement solutions, and optimizing marketing budgets for retail success.
